Home » Archives for August 2011
Archive for August, 2011
Tremor Video Hires Digital CPG Expert Dylan Rebillot To Lead Product Marketing
Former P&G Digital Marketing Manager to Lead Product Strategy, Empower Brand Advertisers NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has hired Dylan Rebillot as Product Marketing Manager. Rebillot, former Senior Digital Marketing Manager for Procter & Gamble, will help bring Tremor Video’s growing slate of video advertising [...]
AmeroBiz Unleashes Best-of-Breed Web 2.0 Online Advertising Gateway for US-Based Businesses
Local Businesses tap innovative Internet marketing and leads gen platform that shatters costly constrains of legacy marketing companies plagued by pay-per-click, geographic limitations and long term contracts DALLAS – AmeroBiz, www.amerobiz.com, the Local Focus, Global Reach Web 2.0 Advertising and Lead Gen Gateway, is launching a new platform targeted squarely at the SMB audience, in [...]
comScore Announces Availability of AdEffx Campaign Essentials in Canada
Recent AdXpose® Acquisition Enables Truly Comprehensive End-to-End Campaign Validation; AOL Canada Signs as First Publisher Client for comScore’s Powerful Audience Validation Tool TORONTO, Canada – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the availability of AdEffx Campaign Essentials™ in Canada, comScore’s campaign audience validation tool used by digital marketers, agencies [...]
Nanigans Closes $3M Series A to Scale Performance-Based Facebook Advertising Platform
Expands Social Analytics and Advertising Leadership Team to Accelerate Product Innovation and Serve Exclusive Partnership with Electronic Arts (EA) BOSTON – Nanigans, Inc., the only real-time bidding platform for Facebook that optimizes advertiser spend for downstream actions and lifetime customer value, has closed $3M in Series A financing.
Demand Media and Google Renew and Expand Global Advertising Relationship
Demand Media Selected as Premium Content Provider for Google’s Display Network Reserve SANTA MONICA, Calif. – Demand Media® (NYSE: DMD) announced a renewal and expansion of its ongoing advertising partnership with Google to monetize Demand Media’s owned and operated properties and premium content inventory. The comprehensive, global advertising relationship brings together Demand Media’s ability to [...]
Nielsen Acquires Marketing Analytics, Inc.
Acquisition Positions Nielsen to Take the Lead in Predictive and Planned Mix Analytics SCHAUMBURG, Ill. – Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and analytics around what consumers watch and buy, announced that it has acquired Marketing Analytics, Inc., one of the pioneers of marketing mix modeling and a recognized leader [...]
ValueClick Media Expands to Southern Market with New Atlanta Office
Senior Account Executives David Braswell and Andrew Davis to lead Southern expansion WESTLAKE VILLAGE, Calif. – ValueClick Media, a division of ValueClick Inc. (Nasdaq:VCLK), is pleased to announce the opening of a new office in Atlanta, Georgia, located at 1200 Abernathy Road, near Perimeter Mall. The new office will be led by David Braswell, formerly [...]
Anheuser-Busch Winning Ad War among Beer Drinkers According to Ace Metrix
Packaging Innovations are the Hallmarks of Some of the Most Effective Beer Ads this Year; American Brands and American Themes also Play Well Among Beer Drinkers LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, revealed the most effective beer ads among beer drinkers year-to-date, a list dominated by ads promoting packaging innovations [...]
Demand Media Acquires IndieClick
Acquisition Empowers Advertisers to Engage with Specific, Socially-Active Consumers Where they Play SANTA MONICA, Calif. – Demand Media® (NYSE: DMD) announced the acquisition of Los Angeles-based IndieClick, a premium online advertising company that specializes in connecting brands with passionate and engaged consumers. IndieClick’s innovative multi-platform advertising campaigns deliver impactful, integrated brand experiences. The acquisition complements [...]
SpotXchange Continues Global Growth with Opening of Australia Office
Hires Vicki Lyon as Managing Director; Bringing her Extensive Media Industry Knowledge to Fast-Growing Video Ad Marketplace SYDNEY & DENVER – SpotXchange Inc., the largest global marketplace of video ad inventory, is expanding its international footprint into the Asia Pacific region with the launch of its new office in Australia and the appointment of Vicki [...]
Virgin Mobile USA Takes on T-Mobile in New Advertising Campaign
Virgin Mobile USA Dares Consumers to “Find a Better Android Plan” Than Unlimited Web, Data, Messaging, and Email at $35 a Month WARREN, N.J. – Virgin Mobile USA is going head to head with T-Mobile in its new advertising campaign which highlights Virgin Mobile as the best value for Android smartphones. The broadcast commercials star [...]
EA Makes Nanigans Its Exclusive Facebook Advertising Technology Partner
Playfish EA Selects the Nanigans Ad Engine Platform to Manage and Optimize its Facebook® Advertising Campaigns Playfish, an Electronic Arts Inc. Studio (NASDAQ: ERTS) and a leading creator of social games (#2 in the Social Game category, according to AppData), has selected Nanigans, Inc as its exclusive Facebook® advertising technology partner. Playfish and over 200 [...]
Keep in touch!