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Archive for August, 2011
Jumptap Delivers a Mobile First, Deploying Off-Line Data at Scale to Create Audience Insights and Targeting for Mobile Advertisers
Partnerships with Acxiom, Datalogix, Polk, and TARGUSinfo’s AdAdvisor Deliver Improved Campaign Results for Advertisers CAMBRIDGE, Mass. – Jumptap, the leader in targeted mobile advertising, announced partnerships with four leading providers of primary off-line data, helping mobile advertisers deliver highly-targeted and effective campaigns. These partnerships are the first in the industry to combine off-line audience insights [...]
Glam Media Launches Premium Mobile Advertising Platform for Brand Marketers
New Mobile Solution Allows Marketers to Run Integrated Campaigns across Mobile and Desktop; Advertisers include Lexus and Other Leading Brands SAN FRANCISCO & NEW YORK – Glam Media, Inc. (www.GlamMedia.com), the number one vertical social content platform company with the largest online global reach for women, announced the launch of GlamMobile, a full-scale mobile advertising, [...]
Collective Launches Advertiser Solutions Group; Expands US Sales Team
NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has launched the Advertiser Solutions Group and hired industry veterans and former AOL executives Molly Ford and Phil Frank to drive strategic cross portfolio marketing programs.
Digital Advertising Alliance (DAA) is Step in Right Direction for Industry, Parks Associates Research Shows
New Report on Trends in Behavioral and Contextual-Based Advertising Shows Consumers Accepting of Targeted Advertising DALLAS – Creation of the Digital Advertising Alliance (DAA) is an important step for the $26 billion U.S. online advertising industry, according to Parks Associates’ new report Trends in Behavioral and Contextual-based Advertising.
Epic Marketplace Partners with RingRevenue to Bring Advertisers More Calls and More Customers
NEW YORK & SANTA BARBARA, Calif. – Epic Marketplace (www.epicmarketplace.com), one of the world’s leading integrated multichannel digital marketing solutions providers leveraging the social media, mobile, display, and video channels, announced their partnership with RingRevenue (www.ringrevenue.com), the leader in call performance marketing solutions, to bring phone-based marketing campaigns to Epic’s clients in the United States [...]
Marin Software Expands Ad Management Platform with YouTube Support
Advertisers and agencies can now manage search, display, social and video ad campaigns all from Marin Software’s innovative and intuitive service SES San Francisco 2011 SAN FRANCISCO – Marin Software, provider of the leading online advertising management platform for advertisers and agencies, announced the release of advanced management and reporting capabilities for YouTube ads. Customers [...]
comScore Releases July 2011 US Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 65.1 percent of search queries conducted.
IAB Opposes New Web Domain Program from ICANN
Controversial ICANN Plan Includes Exorbitant Fees for Web Publishers and Brand Marketers & Opens Doors to ‘Cyber Squatters’ NEW YORK – The Interactive Advertising Bureau (IAB) called on the Internet Corporation for Assigned Names and Numbers (ICANN) to withdraw its controversial new domain-naming plan, saying that the program to assign hundreds of thousands of new [...]
IgnitionOne Expands Global Reach and Technology with Acquisition of AdJug, Europe’s Leading Advertising Exchange
Deal combines unrivalled online marketing technology with global reach to simplify multi-platform and multi-market advertising NEW YORK – IgnitionOne, an international digital marketing technology and solutions company, has acquired AdJug, Europe’s leading display advertising exchange for unsold premium inventory. The two companies will integrate their technologies to provide marketers with a sophisticated solution that simplifies [...]
BrightTag Attracts New Funding to Support Growing Roster of Global Enterprise Clients
Nimble platform eases innovation for data-driven online clients including Orbitz, Starcom and Bluefly CHICAGO – BrightTag Inc, an innovative technology platform provider for the digital marketing industry, announced it has raised an additional $5 million, bringing total funding to $8 million. The round was led by New World Ventures, which was joined by previous investors [...]
John Engler Joins AdRevolution as Chief Revenue Officer
AUSTIN, Texas – AdRevolution announced the appointment of John Engler as chief revenue officer. Engler brings over 13 years’ experience in sales, operations management and privacy and compliance in the interactive marketing industry. “I am excited to have John join the AdRevolution executive team,” said Andrew Westmoreland, CEO. “His vast knowledge in the online marketing [...]
Tremor Video Hires Mobile Advertising Expert Bill Condon To Lead Mobile Video Push
Delivering valuable brand engagement wherever consumers view video;Industry veteran to lead National Mobile Ad Sales NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has hired Bill Condon as Director of Mobile Sales. Condon, a 15-year veteran of on- and offline advertising, will lead all national sales efforts for [...]
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