Kontera Expansion Continues with Additional Network SAN FRANCISCO – Kontera, the leading technology company that is maximizing the value of content, introduced INTENTclick, a premier network that is optimized for…
Two days ago, adBrite announced the launch of their Real-Time Pricing solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with Iggy Fanlo, adBrite’s President & CEO, about what this launch represents and how RTP can serve both publishers and advertisers.
SANTA MONICA, Calif. – Joost Media, a digital brand solutions company, announced the debut of j-Roll, its advanced, interactive pre-roll video product. This new product provides all the functionalities of…
Former Turner Entertainment and PepsiCo exec brings extensive consumer marketing and media industry experience to the digital media company IRVINE, Calif. – Specific Media, a digital media company, announced that…
New position will lead ad sales in one of company’s fastest growing verticals NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has hired…
CPG media solution increases ad effectiveness and improves ROI CINCINNATI – dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, and TRA, a leading media…
comScore Announces Availability of New YouTube Partner Reporting RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service…
NEW YORK & LONDON – WPP Digital, the digital arm of WPP (NASDAQ:WPPGY) has agreed to acquire Rockfish Interactive Corp., one of the most highly acclaimed and fastest growing digital…
DUBLIN – Research and Markets has announced the addition of the “The US Online Advertising Industry” report to their offering. In 2010, the advertising industry accounted for around one fourth…
Initial Floor-Optimizing Tests Show Significant Revenue Growth; Beta Now Open to Select Publishers San Francisco – adBrite®, the largest independent ad exchange, has begun testing a groundbreaking Real-Time Pricing™ (RTP)…
