AUSTIN, Texas – AdRevolution announced the appointment of John Engler as chief revenue officer. Engler brings over 13 years’ experience in sales, operations management and privacy and compliance in the interactive marketing industry.
“I am excited to have John join the AdRevolution executive team,” said Andrew Westmoreland, CEO. “His vast knowledge in the online marketing space combined with his sales and management expertise will strengthen our position as we deliver our vision of true one-to-one interactive marketing. John’s passion for success will be an asset to our clients and AdRevolution.”
As chief revenue officer, Engler will focus on bringing AdRevolution’s marketing solutions to brands and e-commerce providers. He will also provide strategic guidance to the client services team and drive product enhancements.
“My passion is to provide technology to businesses that delivers real value to their customers while improving the businesses’ bottom-line and enhancing brand engagement,” said Engler. “I’m absolutely thrilled to be part of the AdRevolution team.”
Engler most recently was co-founder and president of Pipeline Success, an online agency and lead-generation company. Prior to Pipeline, he served as vice president at Datran Media and general manager of UnsubCentral. While at UnsubCentral, he grew revenue 20x and achieved unprecedented industry compliance excellence. Engler also held leadership roles at 24/7 Real Media, Cox Newspapers and Bestfares.com.
AdRevolution is leading the revolution in highly-targeted interactive marketing with the algorithms of its Natural Intelligence Marketing Engine (NIME). Using NIME’s one-to-one targeting capabilities, AdRevolution presents relevant advertisements to consumers, increasing revenues for advertisers, publishers and e-tailers on any digital channel. AdRevolution clients typically see 50-400% increases in revenue. Learn more at www.adrevolution.com.