MINNEAPOLIS – Adfusion (http://www.adfusion.com/), the industry pioneer in content-based online advertising platforms, has introduced a brand engagement solution to its suite of online advertising products. The new Panoramic ad format combines an immersive full-page ad with a revolutionary approach—consumer choice.
Bigger placement means more engagement and more brand impact. Each Panoramic ad includes customized content that provides context for accompanying creative elements, which can include click-through promotions, optional video (of any length), and custom widgets such as photo galleries, maps or other interactive elements. Additionally, optional social media integration drives fans and followers to the advertiser’s social media content.
The large, interactive format generates greater engagement and impact than other forms of advertising, with the average Adfusion Panoramic ad user spending nearly three minutes viewing the content –145 percent higher than other rich ad formats. Utilizing consumer choice and eliminating wasted ad spends, the Panoramic ad format drives consumers into the full-page ad when they select a relevant editorial headline on the web page of one of Adfusion’s network publishers.
A mobile version of the Panoramic ad is also available, either packaged as part of a campaign or on a stand-alone basis.
These new products join Adfusion’s article-based cost-per-click advertising products as part of a dynamic online advertising network that delivers billions of impressions monthly through a range of premium publishing partners.
“AdAge says that ‘brands can’t satisfy users with banner ads because they are misfiring on the two key ingredients in the satisfaction calculus: expectation and experience,’ ” says Scott Severson, president of Adfusion’s parent company, Minneapolis-based ARAnet. “Our Panoramic ad solves this problem by keeping traffic interested and engaging with brand assets for nearly three minutes on average. Our interactive, customized format is helping brand advertisers overcome some of the most common issues of online advertising.”
Adfusion® is a content-based online advertising platform. More than 125 million U.S. consumers have engaged with Adfusion’s client campaigns. Adfusion offers solutions for performance, brand and mobile advertisers. Adfusion designed its latest Panoramic ad offering to drive consumer awareness, intent and engagement. The product is a unique advertising solution that elegantly combines original content, multimedia, custom functionality and social media to meet the specific needs of brand advertisers. For performance, brand and mobile advertisers, Adfusion delivers effective, measurable results on a pay-for-performance basis.
ARAnet is the parent company of Brandpoint and Adfusion. ARAnet is an article-based digital media company that educates consumers, builds brands and drives sales through product offerings that focus on digital advertising, SEO and public relations, and that leverage content and technology to achieve clients’ specific campaign goals.