Mobile media specialists expand global footprint with partners; B!Digital already on board
LONDON – Celtra Inc, the U.S. provider of the industry’s first self-service platform for rich media advertising and analytics across mobile devices, announced it is open for business in Europe with offices in the UK and Slovenia. Through partnerships with media agencies, publishers and ad networks, Celtra has crossed the Atlantic, bringing its popular mobile rich media AdCreator platform to advertisers.
“There is a tremendous growth opportunity for rich media mobile advertising in the European market, as evidenced by a surging demand from advertisers and publishers,” said David George, Chief Operating Officer of Celtra. “Rich media mobile advertising is a powerful vehicle that is increasingly being used by advertisers around the world in order to extend their brand and engage today’s savvy consumer. It is a natural progression to extend our industry leading, self-service AdCreator platform to the European market.”
European media buying agencies now have access to Celtra’s unique rich media ad units and will be supported by Celtra through the sales, creative and trafficking process. Creative agencies also get free access to Celtra’s AdCreator platform, enabling them to create, optimize, traffic, and track their campaigns on a self-service basis.
By extending to Europe, Celtra is also deepening its commitment to support its ad network and publisher partnerships. The company is working with B!Digital and other leading European ad networks to integrate their solutions within mobile ad buys initiated within the ad network. This cross-platform integration provides advertisers with an easier solution for advanced rich media ad formats and features.
“Celtra’s rich media mobile ad formats, combined with their analytics, will offer great possibilities for advertisers in our network,” said Daniel Bertrand, Head of B!Digital. “By combining our premium publisher network and B!mobile, our Performance AdNetwork, with Celtra’s rich media technology and services, we have created a best-in-class solution for the European market.”
Celtra’s expansion into Europe will be led by Jonathan Milne, a 15-year veteran of digital media and SaaS platform technology companies. Milne has previously managed successful operations in Europe for the online video technology company Ooyala and for video platform Maven Networks until its acquisition by Yahoo!
“Celtra is in an excellent position to lead the global rich media mobile ad market,” said Jonathan Milne, Celtra’s European General Manager. “The company’s AdCreator platform offers unmatched ad formats and analytics, a critical component that will help advertisers grow the size and value of their audience.”
Major agencies, publishers and ad networks are working with Celtra. Sample campaigns can be viewed at www.celtra.com/gallery
Celtra Inc provides the first self-service platform that empowers agencies, ad networks and publishers to quickly create, distribute and measure rich media mobile display advertising. The company’s AdCreator platform offers unmatched flexibility for creative campaign execution, best-in-class ad formats and extensive metrics to track, manage and optimise campaigns. Celtra ads are certified to run across many of the top mobile ad networks, ad servers, mediation platforms, and premium publishers. Leading brands including Volvo, NBA, Marriott, Jones New York, Starwood Hotels and Resorts, Evian and Kmart have utilized Celtra’s ads. For more information, follow us at www.celtra.com or on Twitter @CeltraMobile
Part of the Buongiorno Group, B!Digital (previously Buongiorno Marketing Services) is the leading independent full service mobile marketing and advertising agency joint venture in Europe between the Buongiorno Group, the global leader in mobile entertainment, and Mitsui, a leading Japanese trading house with global investments.
Revenues from B!Digital (part of the listed Buongiorno Group) amounted to EUR18.9 million in 2010. The growth in revenues was due to a number of important sales successes with prestigious customers, including Orange Wednesday in the UK, Citibank and Coca-Cola in Spain, and Mondadori, Gruppo Espresso, L’Oreal, and Renault in Italy.
B!Digital is the largest mobile-centric digital agency in Europe with extensive global coverage and local offices in seven countries – UK, Italy, Spain, France, Germany, Russia and Netherlands.
Through acquisitions such as Flytxt, Mobi-Village and HotSMS, B!Digital has built its expertise and technological capabilities across mobile marketing, mobile internet development and mobile advertising. The vision of B! Digital is to work with blue-chip brands across geographies as a strategic mobile partner and delivery engine for end-to-end digital solutions.