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Archive for August, 2011
DoubleVerify Adds $33 Million in Funding from Private Equity Powerhouses JMI Equity and Institutional Venture Partners
Series C Funding Round Entrenches DoubleVerify as the Global Standard for Online Media Verification and Compliance New York – DoubleVerify (www.doubleverify.com), the pioneer and worldwide leader in online media verification and compliance, announced that it received $33 million in financing led by JMI Equity and Institutional Venture Partners (IVP), two of the premier later stage [...]
Microsoft Leads Ace Metrix’ List of Most Effective Back-to-School Ads
List Dominated by Technology Messages; Apparel Retailers Fail to Make a Splash LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the most effective Back-to-School TV ads, a list led by Microsoft and dominated by technology companies and brands, including Best Buy, Staples, Dell, and Wal-Mart.
Claims Against interclick and Advertisers Dismissed
NEW YORK – interclick, inc. (Nasdaq:ICLK) announced that the sole remaining federal claim alleging violation of the Computer Fraud and Abuse Act (CFAA) and the state law claims for breach of implied contract and tortious interference have all been dismissed with prejudice by the United States District Court after determining the plaintiff had no legal [...]
DG to Acquire EyeWonder From Limelight Networks
DALLAS, TX – DG (NASDAQ: DGIT), a leading provider of digital media solutions and technology to the advertising, entertainment and broadcast industries, today announced a definitive agreement to acquire Limelight Networks, Inc.’s (NASDAQ: LLNW) EyeWonder video and rich media advertising unit for approximately $66 million in cash. The transaction enhances DG’s position as a leading [...]
Brightcove Names Sue Thexton Senior Vice President of Sales for EMEA
Thexton brings more than 20 years experience in the software and media industry CAMBRIDGE, Mass. – Brightcove, a leading global provider of cloud content services, announced that Sue Thexton has joined the company as senior vice president of sales for EMEA. Ms. Thexton comes to Brightcove with more than 20 years of experience in the [...]
Laura del Greco Named Vice President of Client Solutions at USA Today
McLean, Va. – Laura Del Greco has been named to the newly created position of vice president of client solutions for USA TODAY. Del Greco will be based in New York City and report to Sandra Micek, senior vice president of marketing. “Laura is an accomplished media executive, known for her ability to work with [...]
Latest Carat Adspend Forecasts – August 2011
Carat moderates global ad spend growth forecasts to 5.0% for 2011, and to 6.0% for 2012; long-term trend of two-speed world and rapid digital growth continues. Carat, the world’s leading independent media communications agency, published its updated forecasts for global advertising expenditure for 2011 and 2012.
Velti Launches 5ML
Award winning innovation for creating rich HTML Ads and mobile Web Sites SAN FRANCISCO – Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, announced the launch of 5ML™, a new Web-based platform that allows brands and agencies to create rich HTML5-based ads and mobile websites. With a drag-and-drop interface, the [...]
Interview: Andrew Casale (VP Strategy, Casale Media) Explains Premium Ad Exchanges and Ad Quality
Two weeks ago, Casale Media launched casaleX, a premium ad exchange that grants select DSPs and agency trading desks exclusive access to brand-safe inventory. Following the launch, we have spoken to Andrew Casale, VP of Strategy at Casale Media, about how the ad exchange environment is re-shaping these days.
Spongecell Places No. 76 on the Inc. 500 with Three-Year Sales Growth of 3,064%
First Appearance on Inc. Magazine Annual List of America’s Fastest-Growing Private Companies NEW YORK – Inc. magazine has ranked Spongecell, the interactive display advertising company that is leading the creative resurgence of online display, at 76th on its annual ranking of the nation’s 500 fastest-growing private companies in recognition of Spongecell’s three-year sales growth of [...]
Kontera Launches INTENTclick, a Premier Direct Response In-Text Network
Kontera Expansion Continues with Additional Network SAN FRANCISCO – Kontera, the leading technology company that is maximizing the value of content, introduced INTENTclick, a premier network that is optimized for direct response advertisers and quality publishers in performance driven categories. Continuing its strategic expansion, Kontera now operates two networks: INTENTclick, the premier direct response network, [...]
Interview: Iggy Fanlo, adBrite President & CEO, Discusses Real-Time Pricing for Ad Exchanges
Two days ago, adBrite announced the launch of their Real-Time Pricing™ solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with Iggy Fanlo, adBrite’s President & CEO, about what this launch represents and how RTP can serve both publishers and advertisers. [...]
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