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Archive for July, 2011
Mojiva Inc. Secures $25 Million in Venture Funding to Drive Mobile Display Advertising Growth Globally
Shamrock Capital Advisors Leads Series C Funding Round; Mojiva Inc. Adds John Breeman as CFO to Help Drive the Company’s Hyper Growth NEW YORK — Mojiva Inc. (www.mojivainc.com) today announced the closing of a $25 million Series C round of funding. The round was led by Shamrock Capital Advisors, a leading investment firm focused on [...]
AJ Vernet, Investor and Founder, Steps in as CEO of Rey, Production Outsource Shop
Los Angeles – With the goal of driving Rey to be the largest global resource for outsourced digital and traditional production work, AJ Vernet, an early investor and co-Founder, has joined the company as CEO and Chairman of the Board. Rey works with large agencies, creative shops, publishers and in-house marketing teams as a partner [...]
Poynt Launches Partnership With Mobile Ad Serving Platform Mocean Mobile
Leading Provider of Mobile Local Search Services Enters Into Agreement to Use Industry-Leading Mocean Mobile Platform NEW YORK, NY and CALGARY, AB – Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, and Poynt Corporation (“Poynt Corp.”), (TSX-V: PYN), a leading provider of mobile local search services, announced a multi-year agreement to create a complete [...]
Clearspring’s AddThis Platform First to Offer Real-time Analytics Across All Social Sharing Site Activity
New Features Enable Web Sites to Measure Impact of Copy and Paste Sharing on Website Traffic in Addition to Measuring Facebook Like, Twitter Tweet, Google +1 Buttons and More McLean, Va. – Clearspring, provider of the largest online content sharing platform AddThis, announced its AddThis platform now enables publishers to analyze all content sharing activity [...]
Newspaper National Network LP Selects the Mocean Platform for Its Mobile Offering
Best of Breed Mobile Ad Serving Platform to Deliver Scalable Mobile Solutions for NNN’s National Blue-Chip Advertisers to Reach Leading Local Sites NEW YORK, NY – Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, today announced a multi-year agreement with the Newspaper National Network LP (NNN) to give national brand advertisers unlimited potential to [...]
Oreo’s Fathers Day Ad is Most Effective Ad of the Week According to Ace Metrix
Oreo Ads Win for Moms’ and Dads’ Day LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, revealed that Oreo’s Father’s Day ad was the most effective ad this week. Oreo, which also produced the top Mother’s Day ad this year, won over Americans with the 15-second spot that scored 22 percent higher [...]
comScore Releases May 2011 US Online Video Rankings
Average YouTube Viewer Watched More Than 5 Hours of Video RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer. The total [...]
comScore and GfK MRI Announce Collaboration on Product Offering that Combines US Print Readership and Online Behavior Using Fused Database
comScore-MRI Fusion to Provide Insights into U.S. Print and Online Audiences, Bringing Additional Value to Publishers, Agencies and Advertisers RESTON, VA – comScore, Inc. (NASDAQ: SCOR) and GfK MRI announced a partnership to develop a new product offering that links Americans’ online media habits with print readership and other media consumption data, including product and [...]
YuMe Acquires Appealing Media, Enters European Market
YuMe Opens UK Office, Acquires Leading Premium Mobile Video Advertising Technology and Network REDWOOD CITY, Calif. & LONDON – YuMe, the leading relevant video advertising technology company, announced the launch of YuMe Europe with its first office in London, and the acquisition of Appealing Media, the premium mobile video advertising company serving customers such as [...]
TRA Launches Media TRAnalytics 3.0 Featuring StoryFinder
Enhancement of Patented Solution Provides Clients with Ability to Easily Identify the Highest Rated Products and Categories for Particular Networks and Stations NEW YORK – TRA, Inc., which provides the industry’s premium solution for increasing the accountability of television advertising, announced the newest version of its patented business intelligence software solution, Media TRAnalytics® 3.0. The [...]
2011 MITX Innovation Awards Winners Announced
Celebration of New England’s Impressive Innovation Advancements CAMBRIDGE, Mass. – The Massachusetts Innovation & Technology Exchange (MITX), the premier organization representing the digital marketing, media and internet technology community, has unveiled the winners of its MITX Innovation Awards. This ceremony is one of the largest in the region recognizing the innovations powering the future of marketing, and [...]
Out There Media Expands Its Global Mobile Advertising Reach to the U.S.
Brings its successful and proven mobile advertising expertise to the U.S. market, complementing the traditional display business NEW YORK – Out There Media, a global leader in mobile advertising, announced it is expanding its global mobile advertising reach by officially entering the U.S. market. Through a strategic partnership with Deutsche Telekom previously announced in February [...]
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