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Archive for July, 2011
Vdopia Inks Middle East Deal with IAS Media–Digital
The leader in mobile and online video advertising establishes partnership with one of the Middle East’s largest media marketing groups DELHI, India – Vdopia Inc., the leader in mobile and online video advertising, announced it has entered into a marketing agreement with IAS Media–Digital, one of Middle East’s largest media marketing groups, which handles a [...]
Digital Spy Selects aiMatch for Fresh Approach to Ad Serving
Top Entertainment Site Uses aiMatch’s Ad-Serving Platform to Target Audiences Advertisers Demand RALEIGH, N.C.- aiMatch, the intelligent ad-serving platform for online publishers, announced that it has signed an agreement to help Hachette Filipacchi’s global entertainment website Digital Spy maximise advertising revenues across its international portfolio.
Sheraton Hotels Launches New $20 MM Advertising Campaign on the Heels of Successful Multi-Billion Rebranding Effort
“Meet You There” Multi-Media Ad Campaign Invites Consumers To Experience the New Sheratonș Unique Inside-Out Executions Brings Sheraton’s Social Experiences to Life WHITE PLAINS, N.Y. – Sheraton Hotels & Resorts unveiled its $20 million “Meet You There” advertisement campaign created to highlight the success of the brand’s recently completed three-year, multi-billion dollar rebranding effort. Starwood [...]
GSMA Mobile Media Metrics Report Issued on UK Mobile Applications Usage
Google Owns 3 Out of 5 Top Ranked Apps LONDON, UK – The GSMA and comScore, Inc. (NASDAQ: SCOR), in partnership with the UK mobile operators, released the first monthly data showing how UK mobile consumers engage through mobile applications. The data from the GSMA Mobile Media Metrics (MMM) application key measurements report reveals that [...]
Infoplease Chooses Casale Media as Its Exclusive Direct Sales Partner
Casale Media Drives Revenue Growth for Education Publisher by Developing Relationships with Top-Flight Brand Advertisers NEW YORK – Casale Media Inc., a leading premium online media network, announced that it is now the exclusive source of online advertising inventory for established educational content publisher Infoplease.com and its sister site Factmonster.com. The two sites reach a [...]
Interview: Zedo CEO Roy de Souza Discusses Ad Exchanges in the Current Marketplace
As part of our “Experts Talk” series of interviews, we have asked Roy de Souza, co-founder and CEO of Zedo, to clarify a few aspects on how ad exchanges work and where they are heading to nowadays. Otilia Otlacan: Ad exchanges are a hot topic these days, and, as you so clearly explained 1, they [...]
Digital Agency Pioneer Jason Heller Launches AGILITI
New Firm to Resolve Digital Client/Agency Relationship Problems New York – Digital agency pioneer Jason Heller, who co-founded, then later sold Mass Transit Interactive, has launched AGILITI, the first consultancy focused solely on digital marketing operations management. The firm works with marketers to audit, review and align their internal and external digital marketing operations to [...]
AOL and the IPG Media Lab Release Groundbreaking Research on the Evolution of Digital Branding
Eye-Tracking Neuro-Marketing Study Focuses on Dodge, Verizon, and Zappos IAB Portrait Ad Unit Effectiveness CANNES, France – AOL, Inc. (NYSE: AOL) and the IPG Media Lab announced, at the Cannes Lions International Advertising Festival, the results of a new study on the effectiveness and earned attention of IAB Portrait ad units versus traditional display advertising. [...]
Dex One and Google Create Strategic Advertising Sales Partnership
Agreement Supports Plans to Drive Dex One’s Digital Sales to 30 Percent of Total Revenue by End of 2012 CARY, N.C. – Dex One Corporation (NYSE: DEXO) and Google announced a strategic agreement that will elevate Dex One to a select group of companies around the world who serve as Google AdWords™ Certified Partners. This [...]
AdMedia Partners Advises Digital Media and Marketing Strategy Agency Morpheus Media in Acquisition by CREATETHE GROUP
M&A firm advises a leading full service digital strategy and media agency in acquisition by an award-winning digital agency and ecommerce technology provider NEW YORK – M&A firm AdMedia Partners announced that it acted as exclusive financial advisor to Morpheus Media, a leading full service digital strategy and media agency, in its acquisition by CREATETHE [...]
AOL Announces FOXNews.com, Meredith Corporation, Variety, The Wall Street Journal Digital Network and The Weather Channel as New Partners Deploying IAB Portrait
Publishers Continue to Embrace AOL’s Technology and Innovation in Online Advertising CANNES, France – AOL (NYSE: AOL) announced that Pictela, a global platform for distributing high-definition brand content and advertising and a division of the AOL Advertising.com Group, is partnering with FOXNews.com, Meredith Corporation, Variety, The Wall Street Journal Digital Network and The Weather Channel’s [...]
Mediabistro’s SocialTimes Pro Publishes New Research Reports on Facebook Credits and Ad Networks
NEW YORK – Mediabistro.com (a division of WebMediaBrands Inc., Nasdaq: WEBM) announced its two latest Facebook research reports entitled ‘Facebook Credits: Deployment Strategies in Facebook Games’ and ‘Facebook Ad Networks: A Guide to Monetizing Facebook Games & Apps.’
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