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Archive for July, 2011
Vdopia Launches .VDO: Revolutionary Format for Mobile Video Advertising
New Technology Enables Advertisers and Publishers to Seamlessly Bypass Flash and Plug-ins to Run Video Ads on the Mobile Web Across iPhone, iPad, Android and BlackBerry SAN JOSE, CA – Vdopia Inc., the world’s largest mobile video advertising company, announced .VDO: a new file format that – for the first time ever – enables advertisers [...]
AdoTube’s Format Index Finds That Almost Half of Viewers Will Choose to Watch the Entirety of a Pre-Roll Advertisement
The Polite Pre-Roll®, which lets viewers choose whether or not to watch an ad, had a View-Through Rate of nearly 45% in Q1 View the full index: http://ftx.bz/iiL74N
Dick O’Hare Launches Local Yokel Media, Internet’s First Hyperlocal Online Ad Marketplace
Unique Cartographic Technology Brings Media Buying Efficiency and Scale to Target-Defined Local Service Areas New York – Digital media industry veteran Dick O’Hare today launches Local Yokel Media (LYM) the Internet’s first hyperlocal online ad marketplace specializing in monetizing hyperlocal ad impressions. For the first time in the Internet’s history, any local or national business [...]
GroupM Launches Xaxis – Ad Industry’s Most Comprehensive Audience Buying Solution
New Business Houses World’s Largest Pool of Audience Data; Offers More Consumer Touchpoints Than Any Other in the Industry NEW YORK – GroupM announced the launch of Xaxis, a global audience buying company that combines all of the demand-side data and technology resources of WPP (NASDAQ:WPPGY) and the trading leverage of the GroupM agencies into [...]
Leading Agency Creatives, Marketers, Publishers Converge to Judge IAB International MIXX Awards 2011
Recognizing Creativity and Impact in Another Record-Breaking Year of Achievement; Deadline for IAB MIXX Awards Submissions Extended to July 15 NEW YORK – Celebrating an era that has seen record-setting revenue growth and the rapid adoption of new, brand-friendly ad formats by top-tier advertisers, the Interactive Advertising Bureau (IAB) (www.iab.net) revealed an outstanding lineup of [...]
Kontera Announces the Kontera Interest Awards, and the Inaugural Winners Starcom Mediavest Group and Blackberry
Most Innovative Creative Use of Context and Interest CHICAGO & CANNES, France – In the spirit of the Cannes Lions International Festival of Creativity, Kontera announced the Kontera Interest Award, a quarterly award that recognizes advertisers for the most innovative use of context, campaign creative or campaign strategy to identify and meet consumer interests to [...]
By 2016, Mobile Advertising Outlay Will Equal Current Total Online Ad Spending, Says ABI Research
NEW YORK – In 2010, not quite $2 billion was spent on mobile advertising. In 2012, according to the latest forecasts from ABI Research, that figure will be more than $7 billion. And by 2016, the forecasts suggest that about as much money — $24 billion – will be spent on mobile advertising as is [...]
Specific Media Sees Major Jump in Online Video Effectiveness
Specific Media dramatically boosts video ad performance in the months following acquisition of online video pioneer BBE IRVINE, Calif. – Specific Media, a next-generation media platform company, announced that its advertisers have seen a dramatic increase in the effectiveness of their online video campaigns. Less than a year ago, Specific Media acquired online video company [...]
CONTEXTWEB Enhances Inventory Quality Processes to Provide Increased Site Monitoring and Customization
Company selects Trust Metrics to rank inventory and deliver brand quality ad environments based on advertiser value NEW YORK – CONTEXTWEB Inc., the integrated digital services company, announced a partnership with Trust Metrics to identify premium advertising environments within the CONTEXTWEB platform.
comScore Introduces Device Essentials for Measuring Digital Traffic from All Devices
New Capability Offers Insight on Traffic by Device and Connection Type for Operators, OEMs, Publisher and App Developers LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as [...]
ChoiceStream Launches CRUNCH, Industry’s First Custom Audience Platform
Powered by Real-Time Consumer Intent Behavior and Ad Response Cambridge, MA – ChoiceStream®, an innovator in online personalized marketing solutions for major brands, launched CRUNCH, the first custom audience advertising platform that uses proprietary consumer intent and conversion behavior to predict how audiences will react to brand messages. Building on ChoiceStream’s 10 years of harnessing [...]
OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry
12% of the total U.S. population own or use a tablet, Expected to rise to 23% by early 2012 New York, NY − The Online Publishers Association (OPA) released a new study, “A Portrait of Today’s Tablet User,” that was commissioned to learn about consumer usage of tablets, content consumption preferences, and implications for advertising [...]
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