Home » Archives for July 2011
Archive for July, 2011
comScore Reports May 2011 US Mobile Subscriber Market Share
Smartphones Reach Key Milestone; Now Owned by 1 in 3 Americans RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2011. The study surveyed more than [...]
Western Union Expands Cash Payment Option to More Than 60 Countries for AdSense Publishers
Rapid Growth in Global Availability of Western Union Cash Payment Option for Google AdSense Expands Power of Program Distributing Payments Quickly and Reliably ENGLEWOOD, Colo. – The Western Union Company (NYSE: WU), a leader in global payments, announced the number of countries has increased where the Western Union® cash payment option is available for Google [...]
Jumptap Auto Research Shows Mobile Devices Growing 15 Times Faster Than Online
Mobile Auto Study, Based on comScore Data, is First in a Series from Jumptap CAMBRIDGE, Mass. — When consumers want to learn more about a vehicle or car maker, they are reaching for their mobile devices at an astonishing rate. Data released today from a study from Jumptap, the leader in targeted mobile advertising, and [...]
IAB Announces Opening of the ‘IAB Ad Lab,’ New Meeting Center Devoted to Innovation, Collaboration & Education in Digital Advertising
Privacy Roundtable Organized by U.S. Representative Marsha Blackburn Marks First High-Profile Event for New Interactive Advertising Community Center NEW YORK – The Interactive Advertising Bureau (IAB) (www.iab.net) marked the opening of its new online advertising community center, the IAB Ad Lab, by hosting the first of several national privacy roundtables organized by U.S. Representative Marsha [...]
Interview: Dick O’Hare, CEO and Founder of Local Yokel Media, Explains Breakthroughs in Hyperlocal Targeting
Following on yesterday’s announcement from Local Yokel Media on the launch of the first hyperlocal online ad marketplace, we had a Q&A session with Dick O’Hare, CEO and Founder of Local Yokel Media. Otilia Otlacan: You have recently launched Local Yokel Media – Congratulations! – the first hyperlocal online ad marketplace. What were the main [...]
TagMan Accelerates the Global Battle Against Slow Loading Websites
Newest TagMan Platform Features Industry’s First Smart Tag Loading to Optimize Website Performance and Increase Conversions
Ecommerce Page Speed Survey Reveals Most Site Owners are Concerned about Page Load Times; 35% Remove Third Party Tags to Improve Performance
TagMan Survey Shows Significant Opportunity for Online Marketers to Optimize Third Party Tags without Losing Attribution Benefits by Reducing Them NEW YORK, NY – Amidst growing concerns about slow loading web pages and the resulting loss in sales and conversions to ecommerce businesses, a new survey by global tag management leader TagMan (www.tagman.com) reveals that [...]
Improve Digital Launches ‘360Yield’ Enabling Premium Publishers to Build Their Own Exchange
London – Improve Digital (www.improvedigital.com), Europe’s Sell Side Platform (SSP), is launching its 360Yield platform. The technology is tailored for the needs of European publishers and designed for the challenges of the fragmented European market where each territory has its own local publishers, languages, business culture, laws and currency.
Triad Retail Media’s “Watch N Save” Combines Online Video, Coupons & Social Networking to Create Powerful New Advertising and Marketing Vehicle
TAMPA, Fla. – Triad Retail Media announced the launch of Watch N Save™, a new online advertising service that encourages consumers to watch a 30-second video about a product or service, receive a coupon and share the video with friends in exchange for discounts or coupons. Triad’s digital advertising service is a powerful new way [...]
Undertone Launches Dynamic Targeting and Creative Capabilities
New Solutions Turn Real-Time Events into Advertising Opportunities NEW YORK – Undertone, which delivers display, high impact and video advertising solutions, announced the launch of dynamic targeting and creative capabilities which enable advertisers to target and modify ad campaigns based on changing conditions including weather, stock market fluctuations, fuel prices and more. With dynamic targeting [...]
Southwest Advertising Hall of Fame 2011 Class Announced
AAF Dallas to Host Induction Luncheon in October DALLAS – The Tenth District of the American Advertising Federation (AAF), encompassing Arkansas, Louisiana, Oklahoma and Texas, is proud to announce the Southwest Advertising Hall of Fame’s 2011 class of inductees. Each of the seven distinguished honorees has made significant contributions in the advertising industry and in [...]
Jumptap Extends Technology Leadership with Its 14th US Patent
Jumptap doubles size of patent portfolio in less than a year CAMBRIDGE, MA – Jumptap, the leader in targeted mobile advertising, announced that it has been awarded its 14th patent issued by the United States Patent Office. The patent, #7,970,389, is titled “Dynamic Bidding and Expected Value.”
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