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Archive for July, 2011
Adconion Media Group Launches Digital Distribution Platforms
Restructures around direct response and brand marketing LONDON – Adconion Media Group (http://www.adconion.com/uk/index.html) confirmed a restructure of its UK business and announced the launch of its two digital distribution platforms (DDP); Adconion Direct and Joost.
Tech-Savvy Urban Chinese Elite Embraces Mobile Marketing and Advertising, According to ABI Research Technology Barometer
NEW YORK – Mobile advertising and mobile money services are making strong inroads among China’s newly affluent classes, according to a new consumer survey from ABI Research. This punctures the conventional thinking that strong consumer response to mobile advertising and the use of mobile devices for financial transactions are limited to mature North American and [...]
ClickZ Connected Marketing Week to Include MMA Workshop on August 16, 2011
Mobile Marketing Association Offers Full-day Workshop on Fundamentals of Mobile Marketing Strategy and Tactics SES San Francisco 2011 SAN FRANCISCO – Incisive Media announced that they are partnering with the Mobile Marketing Association (MMA) to offer an all-day workshop at ClickZ Connected Marketing Week on Tuesday, August 16, 2011. Connected Marketing Week will take place [...]
Marin Software Sees Rise in Paid Search Spend and Online Ad Click-through Rates
Report on top paid-search advertiser trends reveals improved campaign efficiency SAN FRANCISCO – Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today released the findings of its Paid Search Quarterly Benchmarking Report, which indicates a 20 percent year over year increase in paid search advertising spend. According to the [...]
Advertising Heavyweights Tapped for Tap.Me Advisory Board
In-Game Advertising Startup Brings in Industry Pioneers to Help Push Mobile Advertising to New Heights CHICAGO – Tap.Me, creators of the gaming industry’s revolutionary game-first advertising platform, announced the founding of an advisory committee led by five top advertising executives with world-class agency and in-house experience. The Advertising Advisory Board represents a powerhouse dream team [...]
ValueClick CEO: “We’re on the Move and Hiring!”
Online marketing major player seeks 10% increase in headcount across all divisions WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq: VCLK) announced plans to increase its workforce by over 10 percent as part of its global organic growth strategy. Over 100 positions in the areas of sales, business development and technology are available in primary markets [...]
OpenX Announces Major EMEA Expansion
Vincent Pelillo, former senior Orange-France Telecom executive, appointed Managing Director EMEA to drive growth of OpenX’s breakthrough monetization and technology services for large publishers LONDON – OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, today announced a major expansion into the European market as part of the company’s mission to [...]
comScore and Intomart GfK Selected by STIR to Provide Internet Audience Measurement in the Netherlands
Initial Data for 3.5 Year JIC Contract to be Delivered in January 2012 Amsterdam, the Netherlands – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that JIC STIR has signed a Letter of Intent to award a three and a half year contract to comScore and Intomart GfK, to be the [...]
comScore Releases Overview of European Internet Usage for May 2011
Spotlight on France Reveals Seasonal Growth in Tax, Car Rental, and Flowers Web Properties London, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average of 26.8 hours per person. This [...]
Stampt Launches Free Mobile Customer Loyalty App for Merchants Coast-to-Coast
Hundreds of Merchants are Successfully Using Stampt to Attract, Retain, and Reward Customers San Francisco, CA – Merchants seeking to gain new customers and increase loyalty now have a powerful and free social and mobile tool to help get consumers through their doors and keep them coming back. Stampt – a revolutionary smartphone-based customer loyalty [...]
Collective Acquires Tumri
Brings Power of Dynamic Creative Optimization to Brand Advertisers NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired Tumri, the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The deal closed for an undisclosed amount.
Coca-Cola’s “Shape” Ad is Top Ad of the Quarter and Coke’s Top Most Effective Ad in the Last Three Years According to Ace Metrix
Ace Metrix Announces Most Effective Ads of Q2, a List Marked by Numerous New Products and Packaging LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ace Metrix Quarterly Top 10 national ads for the second quarter ending June 30, 2011. This quarter, ads featuring new products and packaging rose to [...]
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