The Polite Pre-Roll®, which lets viewers choose whether or not to watch an ad, had a View-Through Rate of nearly 45% in Q1
View the full index: http://ftx.bz/iiL74N
NEW YORK – AdoTube, the leader in in-stream video advertising, announced the release of its Q1 2011 In-Stream Ad Format Index. The index showcased the continued consumer acceptance of the Polite Pre-Roll®, which jumped to 30% of ads served in Q1 and increased its view-through rate to nearly 45%. The Polite Pre-Roll enables viewers to retract and ‘pause’ the video ad experience. Viewers are allowed to proceed to their desired video, where an overlay message appears reminding them to watch the rest of the ad. This added functionality lowered video abandonment rates by 18% compared against the standard pre-roll.
The index is the result of analysis on 4.25 billion impressions served across the AdoTube Network and provides an overview of the growth and effectiveness of different in-stream video ad formats across industry verticals. Additional highlights from the index include:
- Polite Pre-Rolls® and Standard Pre-Rolls account for 64% of ads served
- Over 5% of viewers who dismiss overlay ads re-engage with that ad
- Overall CTR continues to grow due to high impact in-stream formats
- CPG continues aggressive investment in online video as a way to extend TV buys, accounting for 60% of ads served in Q1
Included are discussions of overall trends in adoption across formats and verticals as well as metrics regarding click-through, engagement and retention rates. View the full index and findings at news.adotube.com.
AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the AdoTube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.AdoTube.com.