Digital Spy Selects aiMatch for Fresh Approach to Ad Serving
Top Entertainment Site Uses aiMatch’s Ad-Serving Platform to Target Audiences Advertisers Demand
RALEIGH, N.C.- aiMatch, the intelligent ad-serving platform for online publishers, announced that it has signed an agreement to help Hachette Filipacchi’s global entertainment website Digital Spy maximise advertising revenues across its international portfolio.
Global entertainment news site Digital Spy reaches 10 million unique users and serves 130 million pageviews per month. It is one of the U.K.’s largest entertainment news websites, and has recently launched in the United States. The company will be the first in the U.K. to utilize aiMatch’s platform to help better define and deliver target audiences for advertisers, who will be able to reach segments of Digital Spy’s engaged audience through highly targeted campaigns. The publication will also use aiMatch’s advanced business intelligence technology to better understand the correlation between different editorial content and advertiser revenue, enabling Digital Spy’s business teams to help advertisers reach audiences following editorial content covering specific TV shows, movies and celebrities.
“Advertisers are looking to buy audiences, but many ad servers are stuck on archaic site and zone pairings and focus just on ad delivery,” said Richard Swan, ad operations manager of Hachette Filipacchi Media. “aiMatch offers a fresh approach to ad serving, one where we can match our ad products to our editorial content and ratecard, giving editors, sales and traffic teams a common point of reference. At the same time, aiMatch provides us forecasting based on actual simulations, ensuring greater accuracy for both impression and revenue projections.”
The aiMatch platform allows publishers to not only track typical ad delivery metrics but also key pricing information such as ratecard, goal and floor price. Innovative data visualisation technology transforms these complex data sets into easily understandable dashboards for sales and operations to better perform their jobs.
“Like many premium publishers, Digital Spy wants to get the most revenue out of its content,” said aiMatch CEO Jeff Wood. “Our enhanced data capabilities give Digital Spy unique insight into which content is driving the most revenue, and help the sales team predict availability across many content segments.”
By displaying the highest value inventory available for sale, together with advertisers that have bought this inventory in the past and the value of those campaigns, the aiMatch platform provides actionable data direct to the Commercial & Inventory teams.
“It’s great to be working with a team of technology experts that really understand publishers’ business requirements and listen to our feedback,” said Richard Swan. “Plus I’m seeing new functionality released to customers every month.”
About aiMatch
aiMatch is an intelligent ad delivery platform designed to help digital publishers manage inventory and maximize yield across all sales channels. Founded by experts in the field of advertising intelligence (ai), aiMatch takes a new approach by providing a comprehensive ad serving and data management platform delivered via the cloud as Software-as-as-Service (SaaS). aiMatch’s growing diversified global client portfolio includes AdHub, APN News & Media of Australia, Digital Network Sales (DNS), Christianity Today International (CTI) and Photobucket. The company is headquartered in Raleigh, NC and has offices in London, UK. To learn more, visit www.aimatch.com.
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Category: Ad & Media Strategies, Ad Operations, Ad Serving, Ad Targeting, Audience Targeting, Monetization Strategy, Online Content Publishers
