Partnership brings together leading context-driven display technology solutions from Kontera and real-time ad infrastructure from AppNexus
NEW YORK – Kontera, the leading provider of context-driven advertising solutions, announced that it has partnered with AppNexus, the real-time ad platform used by global ad networks, demand-side platforms (DSPs), and other leading online advertising companies, in order to advance quality, reach and efficiency for marquee brand advertisers. This relationship was unveiled at the “IAB Innovation Days – The Future of Display” conference.
Kontera provides unique solutions that span In-Text and premier display placement, and use deep semantic context, predicted consumer intent, and publisher’s editorial and relevant social content within display ads. Kontera’s Synapse engine performs real-time editorial analysis, is used exclusively by more than 15,000 publishers, reaches more than 170 Million unique users, and delivers five times the brand lift of traditional display (comScore, July 2010).
“Large marquee brands count on Kontera for superior editorial placement to reach the right user in the right context,” said Brian O’Kelley, CEO of AppNexus. “We are delighted to be working with their team to bring their power, sophistication, and unique display offerings to the broader ecosystem.”
Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities including data management, optimization, APIs, financial clearing and support for directly negotiated media campaigns.
“AppNexus is widely used by the industry’s leading providers because it has great pathways into the display ecosystems, superior scalability, and best-in-class functionality,” said Yoav Shaham, CEO of Kontera. “We are excited to team with them to add their real-time bidding and campaign management capabilities to our display solutions for marquee brands and publishers.”
Kontera’s real-time Synapse Platform uses sophisticated semantic and web trend analysis to predict intent and to instantly react to user’s interests with relevant information and Ads. With Kontera advertisers gain greater targeting precision across the entire web, users find information that is relevant to their interests, and publishers increase interaction with their content. Kontera’s delivery platforms and solutions encompass the PC web, Mobile devices, and major social platforms. Kontera delivers its context and interest capabilities to the market through multiple partners. It is the exclusive in-content analysis and engagement platform for more than 15,000 web publishers. Kontera’s real-time Synapse platform is also being used within major display advertising platforms. The company works with top brand advertisers such as Toyota, Microsoft, AT&T, Samsung and L’Oreal to identify context and interest, and to provide unique brand experiences to more than 170 million users each month.
Kontera is backed by Sequoia Capital, Carmel Ventures, and Tanaya Capital. To learn more about Kontera, Kontera’s Social Boost, Related Content solutions, Mobile Advertising, Semantic Advertising or Contextual Advertising visit: www.kontera.com follow: facebook.com/Kontera, twitter.com/kontera.
AppNexus is the real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities that empowers sophisticated companies to build, manage and optimize their entire display advertising businesses and provides single-point integration to the largest buyers and sellers of online advertising, including major aggregators and exchanges.
Based in New York City, AppNexus is backed by an outstanding group of investors; including Marc Andreessen and Ben Horowitz, First Round Capital, Venrock, Kodiak Venture Partners, Ron Conway, Khosla Ventures, and Microsoft. For more information, visit www.appnexus.com.