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Archive for July, 2011
Banyan Branch Launches Social Interactive Practice
Announces Jostin Darlington as Director of Social Interactive to lead newest practice group; Full-service social media agency now supporting major national brands with social media strategy, engagement, creative interactive and analytics programs
IAB Calls on Marketing Ecosystem to Deliver Ad-Unit Innovation in Mobile Platforms
Announces Rising Stars Mobile Contest, Encourages Ideas That Drive Brand Creativity In Mobile New York, NY – To rally the marketing and media industry in a creative movement across smartphones, tablets and other connected devices, the Interactive Advertising Bureau (IAB) launched a formal call-for-entries to its new Rising Stars Mobile contest. Announced at the IAB [...]
Richardson Joins AdRevolution Advisory Board
Silicon Valley Gaming Entrepreneur to Help Drive Growth AUSTIN, Texas – Greg Richardson, a leading Silicon Valley investor and entrepreneur, has joined the Advisory Board of AdRevolution, the Austin-based technology company that is leading the revolution in highly targeted interactive marketing in the digital space.
Adconion Direct Taps TRUSTe to Achieve Compliance with Ad Privacy Self-Regulatory Requirements
SANTA MONICA, Calif. –Adconion Direct (www.adconiondirect.com), the standalone performance solutions business unit of Adconion Media Group, announced it will use TRUSTe’s OBA compliance platform to ensure brand safety and adherence to the ad privacy self-regulatory requirements. This will be done via TRUSTe’s partnership with AdXpose to deliver a best-in-class OBA compliance solution for ads in [...]
Tremor Video Develops Ad Choices Icon For In-stream Video, Enabling Consumer Choice
-Becomes First Video Company to Implement Advertising Option Icon in In-Stream Video Ad Units -Creates new standard for the advertising industry in which all interested parties can participate NEW YORK – Tremor Video, the largest independent online video technology company, is developing a first of its kind in-stream privacy compliance solution for behaviorally targeted video [...]
Komli Media Acquires ZestADZ, Leading Mobile Advertising Platform
Mumbai – Komli Media, Asia Pacific’s leading digital media technology platform, announced the acquisition of ZestADZ , a leading mobile advertising platform. With this acquisition, Komli Media becomes the first digital media company in the Asia Pacific region to offer a full suite of digital solutions to agencies, advertisers, and publishers, with solutions across display, [...]
Dentsu and Skype Sign an Agreement to Launch Display Advertising Offering in Japan
TOKYO – Dentsu Inc. announced that it has concluded a contract to be the exclusive* display advertising partner in Japan for global communications platform provider Skype Technologies S.A. as of July 2011. The company will start selling Skype’s digital inventory, which will appear in the “Home” tab of Skype for Windows (version 5.1 and above) [...]
GoldSpot Media Launches Open Mobile Advertising Alliance Supporting IAB’s MRAID
SUNNYVALE, Calif. – GoldSpot Media, the leader in mobile rich media and video advertising solutions, launched the Open Mobile Advertising Alliance to accelerate adoption of the Interactive Advertising Bureau’s (IAB’s) forthcoming MRAID (Mobile Rich-media Ad Interface Definitions) spec for mobile rich media ads. This new standards-based solution empowers the advertising industry to seamlessly transact in-app [...]
New IAB Survey of 300 Brand Marketers Shows Rapid Rise in Mobile Budgets
IAB Mobile Marketing Center of Excellence Releases ‘Marketer Perspectives on Mobile Advertising’ Study Finds Nearly Three-Quarters of Top Marketing Executives Look to Increase Their Mobile Spend Over Next Two Years
comScore Releases June 2011 US Online Video Rankings
Content Viewing Sessions Surpass 6 Billion for First Time RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content in June for an average of 16.8 hours per viewer. The total U.S. [...]
Marketing Analytics Expert Bill Seely Returns to [x+1] as Vice President of Analytics
Seely brings deep expertise in analytics and strategic thinking to online marketing leader NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced that Bill Seely has been named Vice President of Analytics, reporting to Leon Zemel, Chief Analytics Officer. He returns to [x+1] after a three-year hiatus in which he held senior analytics positions, [...]
US Mobile Map Audience Grows 39 Percent in Past Year as Fixed-Internet Map Audience Softens Slightly
Smartphone Adoption Leads to Doubling of Map App Audience RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released results of a U.S. study of mobile map usage based on data from its comScore MobiLens service. The study found that 48 million mobile users accessed maps on their mobile device [...]
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