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Archive for June, 2011
WPP and nPario Launch Partnership to Improve Data-Driven Decision-Making for Marketers and Advertisers
Strategic Investment and Partnership To Increase the Effectiveness of Digital Marketing Investments NEW YORK & PALO ALTO, Calif. – WPP (NASDAQ: WPPGY), the world’s largest communications services group, and nPario, a leading provider of technology solutions and applications designed to analyze extremely large volumes of online and offline consumer data (“Big Data”) for monetization and [...]
gamerDNA Media Delivers Ads to Potential Audience of 20 M Unique US Visitors Every Month
Digital Ad Firm Triples Potential Reach Year-Over-Year, Delivers to Prospective Audience of Video Gamers Influential for Early Product Adoption and Grassroots Brand-Building NEW YORK – gamerDNA Media, the digital advertising firm that gives advertisers a targeted, creative gateway to some of the most buzz-creating influencers on the web, announced that its video game ad network [...]
Tremor Media Creates New Detroit Role for Kristina Wines in Detroit
Company’s New Automotive Category Development Manager Managed More than 250 Accounts During Eight Years at J.D. Power NEW YORK – Tremor Media, the largest independent online video advertising network, announced that they have added Kristina Wines as Automotive Category Development Manager. Wines, a former senior account director at J.D. Power and Associates, will oversee all [...]
PubMatic Acquires Publisher Revenue Optimizer ReviNet
ReviNet Adds to Expansive List of Premium Publishers Using PubMatic’s Sell Side Platform Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced that ReviNet will officially become part of PubMatic. With the acquisition, PubMatic gains its 4th [...]
Wenda Harris Millard Joins Board of Directors of Simulmedia
NEW YORK – Simulmedia, a targeted television advertising platform and network, today announced that Wenda Harris Millard, President & COO of Media Link LLC, has joined Simulmedia’s Board of Directors. “Dave and his team have a proven track record of successes with Real Media, then TACODA. Simulmedia is on the cutting edge of the next [...]
Komli Media Acquires Singapore based Aktiv Digital
Acquires Aktiv Digital, South East Asia’s Leading Digital Media Company Mumbai – Komli Media, Asia Pacific’s leading digital media network, today announced the acquisition of Aktiv Digital, one of the largest and fastest growing digital media companies in Asia. The acquisition will enable Komli Media to get access to the leading advertisers and publishers in [...]
AdXpose Names Jeff Lanctot to Board of Directors
Former Razorfish Executive and Ad Agency Veteran Reflects AdXpose’s Latest Commitment in Courting Madison Avenue New York, NY – AdXpose, the market-leading verification and optimization company, announced that Jeff Lanctot, former Chief Strategy Officer of Razorfish, has been named to the company’s Board of Directors. The appointment is effective immediately and comes at a time [...]
DoubleVerify Expands Globally, Launches UK Office
NEW YORK, NY — DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, announced its expansion into the United Kingdom today with the opening of a new London location. Michelle Lawrence, formerly of MPG Media Contacts in London, will head the UK office as director of sales. DoubleVerify leads the international market [...]
Research and Markets: 2011 US Advertising Agencies Industry – Jobs and Wages Report
DUBLIN – Research and Markets has announced the addition of the “2011 U.S. Advertising Agencies Industry – Jobs & Wages Report” report to their offering.
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