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Archive for June, 2011
Gannett Media Organizations Win Top International Marketing Awards
MCLEAN, Va. – Gannett Co., Inc. (NYSE:GCI) announced that 10 of its media organizations were among the top winners of International Newsmedia Marketing Association (INMA) awards. Their work was chosen by an international panel of judges as being among the world’s best marketing campaigns. The INMA competition honors marketing excellence among media organizations worldwide.
SES San Francisco Registration Now Open for August 15-19, 2011 Conference
SES San Francisco 2011 SAN FRANCISCO – Incisive Media announced this month that registration is now open for SES San Francisco, one of several events to take place during Connected Marketing Week, August 15-19, 2001. More than 6,000 marketers and agency professionals are expected to gather at Moscone West in downtown San Francisco for the [...]
The Sixth Federated Media Conversational Marketing Summit Agenda and Speaker Line-Up Confirmed
Intimate Conversations with Brand Visionaries from Blackberry, Google, General Motors, Visa, Sony, Twitter and Others Aim to Help Consumers “Find the Signal” SAN FRANCISCO – Federated Media Publishing, which powers the best of the Independent Web at scale, is proud to announce the confirmed agenda and speaker line-up for the sixth Conversational Marketing Summit in [...]
Fivia and Ad-Juster Sign Partnership Agreement
Ad-Juster, Inc. and Fivia SA, have signed a partnership agreement allowing Fivia clients to use Ad-Juster’s third party delivery data collection service to automatically load third party numbers into Fivia products for billing reconciliation and discrepancy management.
Theorem Founder and CEO Jay Kulkarni Named Ernst & Young Entrepreneur of the Year 2011 New Jersey Award Finalist
CHATHAM, N.J. – Theorem, Inc., a global leader in creative services, media operations and analytics, announced its Founder and CEO Jay Kulkarni an Ernst & Young Entrepreneur Of The Year® 2011 New Jersey Award finalist. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas [...]
Evidon Launches Ad Campaign to Support DAA’s Industry Self-Regulatory Program
- “Doing it Now” Campaign Promotes Adoption of Industry Self Regulatory Effort and Applauds the Leading Brands and Agencies Proactively Championing Transparency – Company “Walking the Talk” by Leveraging the “Ad Choices” Icon to Demonstrate Increased Efficacy through Transparency in Behavioral Campaign
Yahoo! to Acquire 5to1; Extends Advertising Leadership and Publisher Relationships
SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, announced it has signed a definitive agreement to acquire 5to1 Holding Corp. (OTC BB: FTOH). 5to1 is an online advertising alliance consisting exclusively of major media publishers. Built on a proprietary publisher-controlled platform, 5to1 offers top brand advertisers premium inventory at mass scale. [...]
Dairy Queen Has Been Most Effective QSR TV Advertiser in 2011 According to Ace Metrix
McDonald’s 16 New Ads this year, including New Spots that Feature Ronald McDonald for the First Time Since 2010, Have Underperformed Industry Norms Subway’s Ad Maligning “Greasy, Fast Foods” has been Most Effective QSR Ad in 2011
New TV Ad Strategy from Ocean Media Delivers Substantial Growth for Ancestry.com
ROI-focused TV Campaign Credited with 55 Percent Boost in Registrations IRCE 2011 HUNTINGTON BEACH, Calif. – For Ancestry.com, 2010 was a banner year for its new television advertising campaign, with home page visits climbing 64 percent and TV-attributable registrations up 55 percent from the previous year.
aiMatch’s Approach to the Ad-Serving Platform Delivers for Four More Publishers
Platform manages and forecasts revenue for publishers in U.S., Australia & New Zealand RALEIGH, N.C. – aiMatch, the intelligent ad-serving platform for online publishers, announced that it has signed agreements to help four new partners increase revenue and grow their businesses: Healthnews and Midwest Communications in the U.S., and DNS of Australia and TRN of [...]
Google Sites Accounts for 9 of 10 Searches Conducted in Latin America
Brazil Ranks as Fastest-Growing Market in the Region by Search Query Volume Santiago, Chile – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the latest results from a study of the search market in Latin America based on data from the comScore qSearch service. The study found that in the past [...]
Capitalizing on the Resurgence of Online Display Media, Eric Schmidt and Jim Pallotta Invest in Spongecell
Track Record of Growth and Innovation Attracts Top Investors New York – Spongecell, the interactive display advertising company that is leading the creative resurgence of online display, has completed a new round of financing led by Eric Schmidt, Google’s Executive Chairman, and Jim Pallotta, Chairman and Managing Director of Raptor Group. Also participating in the [...]
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