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Archive for June, 2011
Tremor Media Promotes Abbey Ramsey to Oversee Entertainment Advertising Nationwide
Company’s New National Director of Entertainment Has Made Entertainment One of Tremor Media’s Top Categories NEW YORK – Tremor Media, the largest independent online video advertising network, announced that they have promoted Abbey Ramsey to National Director of Entertainment. Ramsey, formerly Tremor’s director of West Coast Ad Sales, will oversee revenue strategy for the entertainment [...]
US Small Businesses Are Projected to Spend $36B on Marketing Activities in 2012
More U.S. SBs cautiously expand budgets to include marketing activities, says AMI NEW YORK – Total marketing spending by U.S. small businesses (SBs, or companies with fewer than 100 employees) will expand in 2012, as an increased number of firms invests in advertising and promotional activities. According to New York-based Access Markets International (AMI) Partners, [...]
Aggregate Knowledge and Resonate Networks Partner to Bring Enhanced Reporting and Optimization to Targeting Based on People’s Values
SAN MATEO, Calif. – Aggregate Knowledge, the leading data management platform (DMP) on which the world’s largest advertisers make their digital data and media decisions, and Resonate Networks, the online media company that connects advertisers with audiences based on their values, announced they will integrate Resonate’s data and services with the patent-pending AK Platform.
IAB Brings 56 Small Internet Publishers to Capitol Hill to Tell the Stories of Their Businesses to Congress and the Senate
Third Annual IAB Long Tail Alliance Washington ‘Fly-In’ Highlights Ad-Supported Internet Entrepreneurs’ Role In Driving The U.S. Economy & Spotlights Regulatory Challenges That Jeopardize Their Businesses
Auditude and Major League Gaming Power Up Ads During Live-Streaming Video Game Tournaments
Alliance Harnesses Auditude’s Live Streaming Ad Insertion Technology to Monetize Major League Gaming’s Live Pro Circuit Video Game Tournaments PALO ALTO, CA – Auditude (www.auditude.com) and Major League Gaming (http://www.majorleaguegaming.com), the largest professional video game league in the world, announced a partnership for online video ad serving and monetization. This agreement provides Major League Gaming [...]
YuMe and the IPG Media Lab Release Findings on the Effectiveness of Online and Televised Video Advertising
Facial Tracking Algorithms and Biometric Monitoring Show Online Video Ads Achieve Significantly Higher Viewer Attention and Recall than TV REDWOOD CITY, Calif. – YuMe, the leading relevant video advertising technology company, and the IPG Media Lab, announced key findings from a media trial that shows significant differences between the attention paid by viewers to video [...]
Dynamic Logic Introduces AdRadar
New Technology Links Digital Ad Exposure to the Industry’s Largest Panels; Allows for More Flexible Sampling Options and Enhanced Measurement of Campaign Impact NEW YORK – Millward Brown’s Dynamic Logic, the world leader in digital insights, announced the launch of AdRadar™, a new technology linking digital ad exposure to the industry’s largest panels. AdRadar allows [...]
Isobar Appoints Advertising and Digital Marketing Veteran Dan Beder as Managing Director, Boston
Beder Brings Deep Mix of Traditional and Digital to his Role as Head of Boston Operations BOSTON – Isobar, a global communications agency and Aegis Media Group company, announced Dan Beder has joined the agency as managing director of its Boston office. Beder joins Isobar from digital agency Digitas, where he served as EVP, marketing [...]
NetShelter Technology Media Wins Two Internet Advertising Competition Awards
Leader in Technology Media Awarded by the Web Marketing Association for Outstanding Achievement for LG and RadioShack Influencer Powered Campaigns SAN FRANCISCO – NetShelter Technology Media, the largest tech influencer network with over 150 million readers globally*, announced that it has won two awards in the Web Marketing Association’s 2011 Interactive Advertising Competition. NetShelter was [...]
Tremor Media Launches “Video Hub” Console, Gives Marketers Deep Insight into Why Campaigns Perform
Video Tech Company Enables Marketers and Agencies to Deliver Advertising Based On What is Driving Brand Performance in Real-time Dozens of Advertisers to Use Console at Launch NEW YORK – Tremor Media, the largest independent online video technology company, announced the launch of Video Hub, a comprehensive advertising console that helps marketers measure, track, report [...]
Flirtomatic Scores With Mocean Mobile’s Industry-Leading Mobile Ad Serving Platform
Top Social Site Taps Mocean Mobile as the Only Complete Solution Able to Effectively Handle Their Mobile Inventory NEW YORK – Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, announced that Flirtomatic, the leading online and mobile social networking service with 4.5 million registered users globally, will be using Mocean Mobile’s innovative mobile ad [...]
Facebook Case Study: Path Interactive Uses Marin to Increase CTR on Facebook Ads by Over 35%
Deploying Marin Software Drives Management Efficiencies and Improved ROI for Path Interactive’s Large Scale Facebook Advertising Programs SAN FRANCISCO – Marin Software, provider the leading online advertising management platform for advertisers and agencies, announced that Path Interactive, a leading full-service internet advertising firm has seen significant improvements in client performance as well as time savings [...]
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