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Archive for June, 2011
OpenX Closes $20 Million Series D Funding
SAP Ventures Leads New Round After Rapid Company Growth and Launch of Breakthrough OpenX Enterprise Revenue Serving Platform LOS ANGELES – OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, today announced it has completed a $20 million Series D funding round that brings the total investment in OpenX to more [...]
AOL Advertising Names Scott Kelliher Industry Practice Head for Technology Category
Announcement Shows Continued Growth of AOL’s Industry Development Team NEW YORK – AOL Advertising announced that Scott Kelliher has been named Industry Practice Head for the Technology category in addition to his current role as the Telecom and Technology Category Director. In the Industry Practice Head role, Kelliher will be responsible for partnering with sales [...]
ValueClick Media Broadens Presence in Canadian Marketplace with New Toronto Office
Senior Account Executive, Jay Mitchell, to Lead Canadian Expansion WESTLAKE VILLAGE, Calif. – ValueClick Media, a division of ValueClick Inc. (Nasdaq:VCLK), is pleased to announce the opening of a new office in Toronto, Canada. The new office will be managed by Jay Mitchell, formerly the Director of Sales for Suite 66 and AOL Canada’s Advertising.com.
comScore Releases European Engagement and Top Web Properties Rankings for April 2011
European Online Travel Industry Shows 11 Percent Growth in the Past Year LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an overview of internet usage in Europe, showing 365.3 million unique visitors went online in April 2011 for an average of 24.2 hours per person. This study draws [...]
DoubleVerify Gives Marketers the Power to Block Ads on Precise Pages and Countries with BrandShield 2.0
New York – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, announced BrandShield 2.0, a real-time page-level and geo-level blocking solution. Advertisers and agencies can now ensure that ads are served to pages with approved and safe content. A vital tool to protecting a brand’s reputation, BrandShield identifies undesirable and unwanted [...]
Tremor Media Hires Paige Cone to Manage Entertainment Marketing in L.A.
Company’s New Entertainment Marketing Manager Developed Custom Integrated Sponsorship Opportunities at MySpace NEW YORK – Tremor Media, the largest independent online video technology company, announced that they have hired Paige Cone as Entertainment Marketing Manager. Cone previously worked as Interim Director, Digital Marketing, for Walt Disney Studios and as Ad Product Manager for MySpace, where [...]
YuMe Announces Video Advertising Integration for Content Providers on Roku Platform
YuMe Technology to Power Advertising for Roku Streaming Players REDWOOD CITY, Calif. – YuMe, the leading relevant video advertising technology company, announced that it is providing video advertising for content partners on Roku’s best-selling and award-winning streaming player. Roku and YuMe collaborated to create a straight forward template for a simple integration of channel partners, [...]
American Marketing Association Crystal Awards Breaks New Records
Sold-out event recognizes 40 companies for marketing excellence; helps fund nonprofit organizations HOUSTON – A record 570+ people attended the American Marketing Association Houston Chapter’s 25th Annual Crystal Awards event last night, including representatives from 76 Houston-area finalist companies and organizations, where they watched 40 companies win 55 awards for Houston’s best marketing work. The [...]
Internet Advertising Revenues Hit $7.3 Billion in Q1 2011
Highest First-Quarter Revenue Level on Record According to IAB and PwC 23% Year-Over-Year Increase Demonstrates Growing Importance of Digital Marketing & Advertising NEW YORK -Internet advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, representing a 23 percent increase over the same period in 2010, according to figures released by [...]
Tremor Media Names Digital Ad Veteran Michelle Hoppe to Lead Its Chicago Sales Team
Company’s New Chicago Sales Director Will Lead Ad Sales Efforts in Midwest NEW YORK – Tremor Media, the largest independent online video technology network, announced that they have hired Michelle Hoppe as Chicago Sales Director. Hoppe, former Midwest Director of Digital for Time Inc. Branded Solutions, will lead the company’s Chicago sales office, helping more [...]
Interview: Spongecell CEO Ben Kartzman on Display Advertising Trends
Spongecell, the interactive display advertising company that is leading the creative resurgence of online display, has completed a new round of financing led by Eric Schmidt, Google’s Executive Chairman, and Jim Pallotta, Chairman and Managing Director of Raptor Group. Following these recent news, we have interviewed Spongecell CEO Ben Kartzman, who gave us some useful [...]
Integrate Breaks Down Barriers Between Advertising Buyers and Sellers
Advertising Platform Announces Customer Milestones, New Executive, and Improved Media-Buying Functionality DENVER – Integrate announced a series of significant milestones in the growth of its multi-channel performance marketing technology platform. The platform recently surpassed one million customer actions, five billion advertising impressions, and ten million clicks.
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