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Archive for June, 2011
TagMan Offers Forrester “Tag Management” report – free to industry
Forrester Recognizes Importance of Tag Management Systems: Value, $499. Four years after TagMan created the first Tag Management System, Joe Stanhope, Senior Analyst at Forrester Research produced a terrific white paper called “How Tag Management Improves Web Intelligence” a few months back. Now through the “magic” of licensing, TagMan is making this available to the [...]
Jumptap MobileSTAT: More than a Third of Jumptap Performance Campaigns Direct Consumers to Actions Rather than Web Sites
Lunchtime is Prime Engagement Time for Many Mobile Users CAMBRIDGE, MA — May 2011 data released today by Jumptap, the leader in targeted mobile advertising, found that while the primary function of mobile ads has been to drive U.S. consumers to the Web, many campaigns are increasingly setting their sights elsewhere. The May Jumptap monthly [...]
US Online Advertising Sees Strong Growth in Q2, Paid Search Dips in June
IgnitionOne Releases Q2 US Digital Media Report NEW YORK – Online advertising saw strong spend growth in the second quarter, according to a report released by IgnitionOne, a leading provider of performance marketing technology and services, managing more than $1 billion in online advertising for some of the world’s largest brands and their agencies, including [...]
MySpace Acquisition: Justin Timberlake Takes Ownership Stake, Leads Strategy
IRVINE, Calif., June 29, 2011—Specific Media, a digital media company, today announced its acquisition of Myspace, a leading social networking destination for consumers, celebrities and artists. As part of the deal, Emmy and Grammy winning artist Justin Timberlake will also take an ownership stake and play a major role in developing the creative direction and [...]
Specific Media Acquires MySpace from News Corporation
Los Angeles, Calif. — June 29, 2011 – Specific Media, a digital media company, today announced it has acquired Myspace from News Corporation. As part of the agreement, News Corporation will take a minority equity stake in Specific Media. Additional terms of the agreement are confidential and will not be disclosed.
Taykey Launches Online Advertising Platform with Fortune 100 Clients
Algorithm Allows Advertisers to Tap Trends in Social Media; Taykey Closes $9 Million in Series B Funding From Sequoia Capital New York, NY – Taykey, the online advertising platform created by three intelligence alumni of the Israeli Defense Ministry, announced the launch of their service. Using real-time data and trend analysis, Taykey’s proprietary algorithm not [...]
New Hires at Boston-based ChoiceStream, the Premier Personalized Recommendation and Marketing Solution Provider
Without much ado, here are the new additions to ChoiceStream’s team. Welcome on board! Eric Bosco, Chief Operating Officer Eric Bosco brings nearly 20 years of experience with successful management and development of online advertising products. Most recently, Bosco served as Chief Product Officer at marketing data and services company comScore. Prior to comScore, he [...]
AdMedia Partners Advises Social Media Marketing Firm ICUC Moderation Services in Acquisition by Aegis Media’s iProspect
M&A firm advises the global leader in online content and community moderation services in acquisition by top global digital performance media company NEW YORK – M&A firm AdMedia Partners announced that it acted as exclusive financial advisor to ICUC Moderation Services, a leader in social media management, online content and community moderation services, in its [...]
Ooyala Launches Monetization and Yield Optimization Service with YuMe
New Service Allows for Quick Monetization and Fill-Rate Optimization for Unsold Premium Video Advertising Inventory MOUNTAIN VIEW, Calif. & REDWOOD CITY, Calif. – Ooyala, Inc., www.ooyala.com, the leader in online video management, analytics and monetization, announced a partnership with YuMe, the leading relevant video advertising technology company, to make YuMe available as a turnkey monetization [...]
Undertone Increases Year-Over-Year Video Advertising Revenue by More Than 400 Percent
Exclusive Reach, Quality Inventory and Targeting Solutions among the Key Growth Drivers NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced a year-over-year increase in video advertising revenue of more than 400 percent*. Other key Undertone video metrics released include:
Grab Networks Partners with AdoTube to Expand Advertising Services and In-Video Ad Formats
Grab Networks to offer AdoTube’s Polite Preroll® in-stream advertising, Ad Selector, Overlays, and other premium advertising formats to advertising clients worldwide NEW YORK – Grab Networks, the Web’s premiere online media company that creates custom video audience networks for advertisers, announced a partnership with AdoTube™, a leader in the online video advertising space, that will [...]
Adometry Malware Lab Identifies New Online Ad Hijacking Scheme
Sophisticated Attacks Target Video, Display, and Search Campaigns to Commit Fraud AUSTIN, Texas – Adometry, Inc. (formerly Click Forensics) announced that the Adometry Malware Lab has discovered a new highly sophisticated advertising fraud scheme targeting online video, display and search advertisements. The coordinated attack, called “ad hijacking,” uses similar malware and infection delivery methods to [...]
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