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Archive for May, 2011
ADTECH Unveils ADTECH Canvas at ad:tech 2011 in San Francisco
Industry’s Newest Rich Media Solution Gives Designers Creative Flexibility in a Quick & Easy Tool ad:tech San Francisco 2011 NEW YORK – Announced from ad:tech 2011 in San Francisco, ADTECH, AOL Advertising’s global ad serving platform, has launched ADTECH Canvas, the latest rich media tool available for digital ad designers. ADTECH Canvas not only allows [...]
TBG Digital Unveils Smarter Approach to Facebook Advertising
SmartPages and Daily Deals Deliver Competitive Edge and Greater Return on Investment LONDON & SAN FRANCISCO – TBG Digital, the leading global marketing and technology company specializing in Facebook and social media advertising campaigns, unveiled two new technology-based innovations designed to give advertisers a competitive edge. SmartPages and Daily Deals draw on the versatility and [...]
Jumptap Closes $25 Million Financing Round
CAMBRIDGE, MA – Jumptap, the leader in targeted mobile advertising, today announced the completion of a $25 million financing round. Existing investors including AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP, as well as several new investors, participated in the round. The capital will be used to accelerate company growth through product [...]
comScore Releases March 2011 US Online Video Rankings
Google Sites Nears 2 Billion Content Viewing Sessions RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet [...]
Advertise.com Celebrates 10 Years – Connecting 9 Billion Website Visitors with Advertisers
ad:tech San Francisco party to show appreciation to the digital marketplace for past achievements SHERMAN OAKS, Calif. & SAN FRANCISCO – Marking the dual milestones of the company’s 10th anniversary and connecting nine billion website visitors with advertisers, premier ad network Advertise.com hosted a party at ad:tech San Francisco 2011. The company announced that it [...]
Semantic Engines Releases Contextual Ad-Matching API
NEW YORK – Semantic Engines LLC, an industry leader in semantic and sentiment analysis tools, has released Contextual Ad-Matching API. The API analyses a webpage on-the-fly and selects the most relevant ad category for it.
ADTECH Introduces ADTECH Lite at ad:tech 2011 in San Francisco
Launch of ADTECH Lite Extends ADTECH’s Premium Ad Management Technology to Small and Mid-sized Publishers for the First Time for Free ad:tech San Francisco 2011 Booth #1609 NEW YORK – ADTECH, AOL Advertising’s global ad serving platform, announced a new addition to its suite of ad management offerings, ADTECH Lite. (www.adtechlite.com) With the launch of [...]
Digital Marketing Sector Starts off Strong in Q1 2011; Retail & Finance Lead Growth; Demand for Facebook Ads Soars
Data Based on Efficient Frontier’s Q1 2011 Digital Marketing Performance Report SUNNYVALE, Calif. – The first quarter of 2011 started off strong in the U.S. for digital marketing, with search engine marketing growing by 17% Year on Year (YoY) due primarily to solid increases in the retail and finance categories. Facebook advertising is also getting [...]
Marchex Boosts Its Leadership Position in Call Advertising Market Through Acquisition of Mobile Voice Search Leader, Jingle Networks
Acquisition extends Marchex’s market penetration with additional mobile partnerships where more immediate transactions occur SEATTLE – Marchex, Inc. (NASDAQ: MCHX) announced the acquisition of Jingle Networks, adding an important and growing source of mobile distribution to its call advertising network. Marchex will pay up to $62.5 million in cash and stock for Jingle Networks, which [...]
Haileo Launches at ad:tech San Francisco 2011
Startup Breaks New Ground to Bring Granular Understanding to Multimedia Content ad:tech San Francisco 2011 SAN FRANCISCO – Consumers are inundated with thousands of advertisements and messages daily – although not necessarily for items that they may be interested in purchasing. With this constant influx of messaging, what can advertisers do to pique the interest [...]
Symphony Advanced Media Launches With Accelerated Advertising Performance Measurement
Company’s cross-media measurement solutions bridge gaps in traditional ad performance measurement to deliver faster, more accurate consumer insights SAN FRANCISCO – Symphony Advanced Media, part of the Symphony Technology Group (STG), has announced their recent company launch. Symphony Advanced Media (SymphonyAM) provides cross-media advertising performance analytics and consumer insights to empower brand advertisers to make [...]
Mediabistro’s Semantic Technology Conference & Expo: SemTech 2011 Agenda Announced
2011 SemTech NEW YORK – Mediabistro.com (a division of WebMediaBrands Inc., Nasdaq: WEBM) announced the agenda for its 2011 SemTech conference and expo. SemTech will take place June 5-9, 2011 at the San Francisco Hilton in Union Square. SemTech represents a full spectrum of business, government, and consumer activity taking place within the field of [...]
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