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Archive for May, 2011
T-Mobile’s New “Cowboy Phone” Ad Surpasses Suitor AT&T and Verizon Who Are Competing in Neck-and-Neck Race for Most Effective TV Ads in Their Category, According to Ace Metrix
Samsung’s Galaxy Tablet Ad Wins Overall Wireless Device Category, but Apple Still Dominates with Six of the Top 10 Ads Since the Beginning of Year
Vizu Brand Lift Results Drive ARF David Ogilvy Award for International Delight and Horizon Media
San Francisco – Vizu Corporation (www.brandlift.com), a company providing a real-time online brand ad effectiveness platform for advertisers and publishers, announced that the 34.4% increase in Brand Lift its technology drove for Horizon Media and client International Delight’s new line of low-calorie flavored non-dairy creamers helped drive an ARF David Ogilvy silver award in the [...]
AOL Earns Record Twelve Nominations for 15th Annual Webby Awards
The Huffington Post Nabs Three Nominations and Engadget Scores Two Nods; AOL Once Again Partners with Webby Awards to Host Voting NEW YORK – AOL, Inc. received an impressive twelve nominations from the International Academy of Digital Arts and Sciences (IADAS) for the 15th Annual Webby Awards. Seven brands (HuffPost Business, TechCrunch, PopEater, HuffPost Politics, [...]
24/7 Real Media Releases the Latest Version of its Ad Management Platform, Open AdStream 11
Open AdStream 11 Brings Video Enhancements Including IAB Vast 2.0 Compliance Among Other New Features NEW YORK – 24/7 Real Media is pleased to announce the release of Open AdStream® 11, its proprietary ad management technology platform that provides publishers with flexibility, control and the tools they need to streamline ad management operations and drive [...]
SEMPO 2011 State of Search Marketing Report Estimates Industry to Grow from $16.6B in 2010 to $19.3B in 2011
Facebook becomes major player in PPC campaigns; Mobile internet, local search are most significant trends impacting industry WAKEFIELD, Mass. – SEMPO announced results of its 2011 State of Search Marketing Report. With over 900 companies and agencies participating in the global online survey conducted by Econsultancy, the report estimates that the North American search marketing [...]
BLiNQ Media and Havas Digital Launch Global Partnership to Optimize Facebook Ad Campaigns
Global Digital Agency Taps BLiNQ Ad Manager (BAM) to Maximize Buying Efficiencies, Results and Branding Insights in Facebook Advertising NEW YORK – BLiNQ Media, the leading global technology innovator in Facebook advertising and the only pure-play media and technology company worldwide with official access to the Facebook Ads API, and Havas Digital, the interactive arm [...]
RichRelevance Takes Home ad:tech Innovation Award for Shopper Marketing
Industry leaders single out RichRelevance’s Shopping Media as the most promising technology to emerge for brand advertisers this year ad:tech San Francisco 2011 SAN FRANCISCO – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, announced that it has won the 2011 ad:tech Innovation Award in the Shopper Marketing category. The [...]
Research and Markets: China Internet Advertising Industry Report 2010-2011
DUBLIN – Research and Markets has announced the addition of the “China Internet Advertising Industry Report, 2010-2011” report to their offering. In 2010, China’s Internet advertising market continued to maintain high-speed growth, and the market size increased substantially by 58.7% year on year to RMB 32.7 billion.
comScore Releases March 2011 US Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 65.7 percent of search queries conducted.
IAB Reports Internet Ad Revenues for 2010 Increase 15% to $26 Billion, a New Record
Q4 2010 Revenues Also Increase to New High of $7.4 Billion With 19% Increase over Q4 2009 and 15% Increase over Q3 2010 NEW YORK – The IAB Internet Advertising Revenue Report for the full year 2010 and Q4 2010 both showed record results in the United States. Released today by the Interactive Advertising Bureau [...]
Specific Media Among the First Ad Networks to Receive New IAB Quality Assurance Certification
Leading media platform company joins elite group of vendors receiving IAB Compliance Seal, providing safe environment for brands NEW YORK & IRVINE, Calif. – Specific Media, a next-generation media platform company, announced its certification through the new Interactive Advertising Bureau (IAB) Ad Network & Exchange Quality Assurance Certification program. Specific Media is one of the [...]
Three New Ad Tech Firms Integrate with CONTEXTWEB RTB Platform
Turn, Chango and XA.net, Inc. join CONTEXTWEB RTB partner program NEW YORK – CONTEXTWEB Inc., the integrated digital services company, announced that three more ad technology companies have integrated with its Real-Time Bidding (RTB) platform, giving them access to unique publisher inventory and new impression attributes.
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