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Archive for May, 2011
IAB Mobile Marketing Center of Excellence Announces Aggressive 2011 Agenda and Six New Supporting Member Companies
IAB New MMCOE Center to Drive Growth of Entire Mobile Advertising Marketplace and Members’ Share of All Mobile Marketing Spend NEW YORK – As mobile acceptance and adoption continues to skyrocket, the IAB Mobile Marketing Center of Excellence (MMCOE) announced a set of major initiatives it intends to accomplish in 2011 and six new member [...]
Catchpoint Announces 30 New Customers and First-to-Market Product Features for Web Performance Monitoring Solution
Rapid Customer Growth and Product Innovation Mark First Year since Solution Debut NEW YORK – May 17, 2011 – Catchpoint Systems, Inc., a new provider of Web performance monitoring solutions for Internet-dependent businesses, today announced significant customer and product milestones for the first year since the launch of its offerings. Catchpoint added 30 new clients [...]
comScore Announces Availability of Media Planning Tool Leveraging Behavioral Insights into Online Usage Habits of Doctors
Powerful Tool Helps Marketers Optimize Media Plans with Insight into Actual Site Visitation RESTON, VA, and MT. LAUREL, NJ – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, announced the availability of the comScore Physicians Panel Media Planning Tool, the only tool that provides health marketers [...]
Acxiom Named No. 1 US Agency for Third Year in a Row
Confirms Acxiom’s Focus on Customer Engagement and Value LITTLE ROCK, Ark. – Advertising Age has ranked Acxiom® Corporation (Nasdaq: ACXM) as the No. 1 U.S. agency for the third year in a row, confirming Acxiom’s focus on innovations that deliver customer value for clients globally. Acxiom also ranked No. 1 in “Top Direct and CRM [...]
ReachLocal and Google Form Global Strategic Partnership
Google and ReachLocal Sign First-of-its-Kind Global AdWords™ Agreement to Accelerate the Delivery of Google’s AdWords Advertising Program to Small-and Medium-Sized Businesses Around the World
ValueClick Acquires Greystripe
Acquisition Provides Immediate Scale in the $1.1 Billion U.S. Mobile Advertising Market Company Announces Preliminary First Quarter Financial Results WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced the acquisition of Greystripe, Inc., a leading brand-focused mobile advertising network. The acquisition will provide ValueClick immediate scale in the U.S. mobile advertising market, a $1.1 billion market [...]
Semantic Advertising Leader Peer39 Expands Executive and Sales Teams
New Vice President of Finance from DoubleVerify, Senior Director of Agency Sales from MediaMath, and Business Development Manager from PointRoll Join New York Headquarters NEW YORK – Peer39, a leader in the semantic advertising industry, announced three key additions to its New York headquarters. Ronit Dvir-Bacalu will join Peer39 as vice president of finance from [...]
comScore Introduces Total Universe Report, Enabling Publishers to Demonstrate Full Range of Site Activity Across Devices and Media Platforms
New Report Accounts for Mobile, App, Tablet and Shared-Use Computer Traffic RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the beta release of the comScore Media Metrix Total Universe report, which provides audience measurement for 100 percent of a site’s traffic, including usage via mobile phones, apps, tablets [...]
BlueKai TrackSimple Offers Centralized Dashboard for Campaign Performance Visibility and Measurement
Aggregates All Campaign Data from Any Media Source Including DoubleClick, Google Adwords, Facebook, MSN and Google Analytics in Less Than 24 Hours TrackSimple, a BlueKai Analytics offering, has launched a new feature to its existing media dashboard that allows users to aggregate campaign data from top media partners. In less than 24 hours, users can [...]
Vibrant Sees Major Growth in Auto Advertising in Q1 2011
2011 New York Auto Show NEW YORK – Vibrant, the leader in premium contextual advertising solutions, reported a 61% increase in auto-related revenue for Q1 2011 over Q1 2010. The world’s largest auto advertisers are in New York City this week for the NY Auto Show, and Vibrant is reporting that the industry is successfully [...]
24/7 Real Media Receives IAB Ad Network & Exchange Quality Assurance Certification
24/7 Real Media’s Global Web Alliance of High Quality Publisher Websites is One of the First 17 Ad Networks to Receive Certification NEW YORK – 24/7 Real Media’s Global Web Alliance of high quality publisher websites is one of the first 17 ad networks & exchanges to certify against the IAB Networks & Exchanges Quality [...]
Jumptap Launches STAT (Simple Targeting & Audience Trends) Report
Findings Reveal Consumers Spend More Time Surfing the Web Versus Using Mobile Apps; Older, More Affluent Consumers More Likely to Engage with Ads Cambridge, MA – May 11, 2011 — April data released today by Jumptap, the leader in targeted mobile advertising, found that despite the continued buzz about apps, U.S. consumers spend more time [...]
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