London, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that it has been awarded a three-year contract by the Czech Association for Internet Advertising (SPIR) to be the official source of record for Internet Audience Measurement for both online and mobile media.
“One of the key criteria in choosing comScore as the official currency was their international measurement expertise and flexibility in addressing our local requirements. Furthermore the quality of comScore´s analytical tools and their experience in inclusion of new technologies into the measurement placed comScore well above any other supplier in the tender process“, says Ján Simkanič, chairman of the SPIR Executive Board.
“We are very pleased to be selected by SPIR in the Czech Republic and it is as a reflection of our commitment to providing local solutions that will build the online advertising ecosystem in Central Europe.” said Wolf Allisat, Executive Vice President and General Manager, International at comScore. “We look forward to delivering mission critical insights and competitive intelligence not only for the burgeoning digital media industry in the Czech Republic, but also to our international clients at large who want a deeper understanding of the Czech consumer.”
comScore expects to deliver inaugural data for the Czech market in early 2012. The new NetMonitor wave will last for three years and the core services of the internet audience measurement will include socio-demographic profiles, measurement of online video viewing behaviour and insights into the mobile internet market.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
SPIR is a professional association engaged in the area of internet advertising since the year 2000. At the present time the membership base consists of 63 members. In addition to conducting individual, widely respected research of visitation and the socio-demographic profile of internet visitors through NetMonitor, it is also conducting the AdMonitoring project of internet advertising, the professional internet marketing conference IAC, provides expert analyses of the development of the internet market, and is a self-regulator of audiovisual content. www.spir.cz