Aggregates All Campaign Data from Any Media Source Including DoubleClick, Google Adwords, Facebook, MSN and Google Analytics in Less Than 24 Hours
TrackSimple, a BlueKai Analytics offering, has launched a new feature to its existing media dashboard that allows users to aggregate campaign data from top media partners. In less than 24 hours, users can view and analyze campaign data from media channels including DoubleClick, Google Adwords, Facebook, MSN and Google Analytics. Designed for agencies and marketers, TrackSimple consolidates digital campaign data from any channel to provide media performance visibility and analytics in one dashboard. With all campaign data in one interface, users can slice, dice and analyze which campaigns are performing across different media channels and where to spend dollars to reach more qualified audiences.
“People are consuming media all over the Internet and marketers and their agencies are chasing those eyeballs with digital campaigns across increasing channels. At the end of every campaign, agencies are tasked with consolidating all campaign performance into a digestible format for their clients. ” said Jon Ingalls, Founder of TrackSimple. “We’ve simplified the way this integral data is gathered, consumed and shared. Rather than manually compiling and building complicated spreadsheets, our solution pulls campaign data directly from the source; then let’s you slice and dice to figure out which audience and which media source is giving you the best bang for your dollars.”
Simply by entering login and password information into the TrackSimple secure dashboard solution, users gain a holistic view of their campaign data from vendors including DoubleClick, Google Adwords, Facebook, MSN and Google Analytics. Agencies and marketers can also add additional campaign data sources from nearly any other source including custom in-house data-sources within a few days.
TrackSimple’s campaign dashboard marks the continuation of a trend that is rapidly gaining the attention of Madison Avenue and the idea in how advertising agencies are empowering themselves with technology to become more efficient and cost-effective.
In addition, BlueKai Analytics also offers a robust pre-campaign audience intelligence solution that provides new audience discovery and campaign targeting recommendations for agencies before a dollar is spent. Once a campaign is implemented, BlueKai Analytics can also provide data profiles on audiences and metrics that can be used for future prospecting.
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