Industry’s Newest Rich Media Solution Gives Designers Creative Flexibility in a Quick & Easy Tool
ad:tech San Francisco 2011
NEW YORK – Announced from ad:tech 2011 in San Francisco, ADTECH, AOL Advertising’s global ad serving platform, has launched ADTECH Canvas, the latest rich media tool available for digital ad designers. ADTECH Canvas not only allows designers to build unique, creative ads, but facilitates quick and easy execution of interactive online campaigns that grab attention and engage target audiences.
“ADTECH developed Canvas to support the creative potential of designers and help them realize the interactive digital experiences they envision, making it possible to truly relay the personality of the brand,” said Dirk Freytag, president of ADTECH and head of AOL Advertising Technologies. “Unlike other rich media products available, ADTECH Canvas breaks down previous confines limiting designers and, like other ADTECH offerings, makes the development-to-execution process easy, streamlined and fast.”
ADTECH Canvas: Create, Collaborate, Control
As a rich media tool, ADTECH Canvas stands apart from others by allowing for greater creativity, collaboration and control. Designers are free to use the tools they are comfortable with to produce exciting, innovative designs without the restrictions of templates and rigid build processes. The only requirement is inclusion of a simple, lightweight component to ensure that the ad behaves and tracks correctly when served live.
”In the crowded online digital space, interactive media is imperative to reach and engage target audiences, while at the same time, designers face increasing pressure to design ads that stand-out and capture attention,” said Freytag. “ADTECH understands the industry demands put on designers and the results needed by online advertisers, so we strive to deliver premium tools that make high impact campaigns possible and efficient.”
ADTECH Canvas has a unique collaboration framework, distinguishing it from other rich media tools. It has been designed to allow for seamless, easy collaboration to produce and launch ads more quickly. Through one system designers can upload, configure and test their ad, invite others to edit or view it, request a brand manager’s or editorial approval, inform the trafficker that the ad is ready-to-go, and submit it for trafficking. The collaboration doesn’t stop there. Full control and visibility is available throughout the life of the ad so if a change is necessary once it’s live, it can be made, reviewed and changed live with just a couple of clicks. A self-serve version of ADTECH Canvas is currently available for ADTECH IQ customers and will be available later this year for all to use.
“Rich media campaigns are notorious for long lead times, numerous phone calls and an insane number of emails,” said Ed Barnes, Vice President Rich Media, ADTECH. “To solve this, we built a modern web-based collaboration framework on top of a fully featured rich media product. We’ve been pretty busy!”
ADTECH AG is a global technology solutions company and is AOL Advertising’s ad serving platform. The company’s flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mobile formats. ADTECH’s integrated products are scalable, flexible and easy to implement, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.