SmartPages and Daily Deals Deliver Competitive Edge and Greater Return on Investment
LONDON & SAN FRANCISCO – TBG Digital, the leading global marketing and technology company specializing in Facebook and social media advertising campaigns, unveiled two new technology-based innovations designed to give advertisers a competitive edge. SmartPages and Daily Deals draw on the versatility and scope of the ONE Media Manager™ software platform to allow marketers to further refine and tailor their offerings. With the emphasis on personalization and user engagement, the announcement is expected to deliver greater ROI on Facebook advertising campaigns.
With 600 million Facebook users worldwide, new techniques and initiatives are critical if companies are to appeal to individuals and keep them interested and involved in evolving Facebook campaigns. SmartPages and Daily Deals address these issues in different ways.
SmartPages is a multi variant landing page optimisation tool designed specifically for Facebook that helps maximize conversion rates. It allows marketers to build relevant Web pages within the Facebook environment with ease and precision and automatically split tests 15,000 combinations to find the best performing page.
Daily Deals is an application that sits on a custom tab in a client’s Facebook page. It allows brands to run Groupon-like daily offers from their fan page without having to pay the commission to a third-party. It makes for a less intrusive way of promoting a service or product while maintaining the appeal of a time-limited special offer.
Both approaches blend with the informal, social nature associated with Facebook and importantly do not require users to leave the site. This drives a greater return on investment on the Facebook advertising campaign as individuals are more willing to engage and respond to an ad that does not direct them elsewhere or place additional obstacles in their way.
“The unique nature of Facebook and social networking generally lends itself to constant innovation and evolution. Holding the attention of an individual for a period of time requires a methodological approach, creativity and insight. It also requires advertisers to think ahead and invest in new techniques and approaches. SmartPages and Daily Deals gives marketers a competitive edge by not just reaching an audience, but drawing in an individual so that they interact and respond to the advert based on very detailed testing and analysis. Deploying technology-orientated tools such as SmartPages and Daily Deals can drive greater revenue and deliver a more engaging, constructive dialogue with Facebook audiences,” said Simon Mansell, CEO, TBG Digital.
“Effective Facebook advertising is grounded in tailored campaigns that build on personal preferences and individual tastes. Technology continues to play a central role in delivering highly effective campaigns. The scope and flexibility of ONE Media Manager provides a robust advertising platform that can be built on with innovations such as SmartPages and Daily Deals to address specific issues associated with Facebook advertising,” added Simon Mansell, CEO, TBG Digital.
About TBG Digital
TBG Digital is a global marketing and technology company, specialising in Facebook advertising and social media marketing. Combining technology with unparalleled experience, the company collaborates with clients to meet their marketing objectives. Founded in 2001, TBG Digital has offices in London and San Francisco and manages campaigns for more than 90 advertisers targeting in 40+ countries. For more information, please visit our website at www.tbgdigital.com.