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Archive for May, 2011
comScore Wins Internet Audience Measurement Tender in the Czech Republic
London, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that it has been awarded a three-year contract by the Czech Association for Internet Advertising (SPIR) to be the official source of record for Internet Audience Measurement for both online and mobile media.
Acacia Subsidiary Acquires Rights to Patent for Targeted Marketing Technology
NEWPORT BEACH, Calif. – Acacia Research Corporation (Nasdaq:ACTG) announced that a subsidiary has acquired the rights to a patent for targeted marketing technology.
MDG Advertising Named National ADDY Awards Finalist
BOCA RATON, Fla. – MDG Advertising has won three 2011 District ADDY® Awards to become a National ADDY finalist. MDG had advanced to the District ADDYs after being honored with five gold and 16 silver advertising awards at the 2011 American Advertising Federation of Greater Fort Lauderdale ADDY Awards, winning more awards than any other [...]
Mobile Advertising Platform Tap.Me Reels in Rockfish Brand Ventures
Rockfish’s Venture Capital Capability Partners with Tap.Me as First Investment Opportunity CHICAGO – Tap.Me, creators of a new mobile advertising platform, received the distinction of being named as Rockfish’s first investment by their newly created venture capital capability – Rockfish Brand Ventures. In this latest round of fund raising, Rockfish is joined by existing Tap.Me [...]
New ExactTarget Guide Helps Transform Research Into Effective Interactive Marketing Campaigns
Experts Share Top Consumer Trends, Offer ‘How To’ Tips on Building Multi-Channel Marketing Across Twitter, Facebook and Email INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new guide that offers practical advice on how to transform consumer research into effective marketing campaigns across email, Facebook and Twitter.
comScore Releases April 2011 US Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 65.4 percent of search queries conducted.
AudienceScience Partners with DoubleVerify to Ensure Brand-Safe, Privacy Compliant Ads
New York – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, and AudienceScience, the largest audience aggregator in the world and early innovator of online advertising technology, announced a partnership to offer verified and compliant online ads to AudienceScience advertisers. AudienceScience’s Audience Delivery System, a comprehensive global media solution, comprises the [...]
Vizu Corporation Names Tribal DDB’s Paul Gunning and TRA’s Pierre C. Bouvard to Board of Advisors
San Francisco – Vizu Corporation (www.vizu.com), a San Francisco-based company providing a real-time online brand ad effectiveness measurement platform to leading advertisers and publishers, announced the addition of Paul Gunning, CEO of Tribal DDB Worldwide, a global interactive agency that consistently ranks among the world’s top-10 and Pierre C. Bouvard, Senior Vice President of Media [...]
Fournaise: CEOs Reap the Benefits of Hiring ROI Marketers – They Delivered 24% Incremental Customer Demand in 2010
Making Marketing a Solid Business Growth Generator LONDON – The Fournaise Marketing Group, one of the global leaders in Customer Acquisition through Marketing ROI, released its 2010 Global Marketing Effectiveness Report – to share with CEOs, management decision-makers and Marketers across the globe how ROI Marketers delivered 24% incremental customer demand in 2010 and generated [...]
comScore Reports $38 B in Q1 2011 US Retail E-Commerce Spending, Up 12 Percent vs Year Ago
comScore Chairman Gian Fulgoni to Present Update on Q1 2011 E-Commerce Trends in Upcoming Webinar RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its Q1 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $38.0 billion for the quarter, up 12 percent versus year [...]
Yodle Launches Franchise Search Engine Optimization
Meineke signs on as first Yodle FranchiseSEO client NEW YORK – Yodle, a leader in local online marketing, announced the launch of its full-service Search Engine Optimization offering for the franchise industry, Yodle FranchiseSEO. Yodle FranchiseSEO was developed to deliver on a set of best practices for website development, maps optimization and custom content creation [...]
Research and Markets: The Korean Advertising Yearbook – Published in 2011
DUBLIN – Research and Markets has announced the addition of the “The Korean Advertising Yearbook 2010” report to their offering. This publication has been praised for its insightful analyses coming from the extensive research done by industry experts in Korea; however, these values have not previously been available to the wider readers as the book [...]
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