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Archive for April, 2011
Adsend Acquires CertiFyle
Extends media reach further across the US and globally CRANBURY, N.J. – Adsend, Omnilab Media’s advanced web-based asset delivery company announced the acquisition of CertiFyle, a leading US-based provider of advertising validation and delivery services. The acquisition brings together two successful companies to better provide integrated print media services for corporations, advertising agencies and print [...]
AdoTube’s Video Ads Served Grows 191% Over 2009 to 3.5 Billion Ads in 2010
AdoTube’s growth has accelerated due to a focus on high-impact tools to deliver a higher ROI per buy for advertisers. AdoTube has done this through targeting and optimizing video, banner, and rich media ads and placing them where the viewers are paying attention – in the video stream. NEW YORK – AdoTube, one of the [...]
Aggregate Knowledge DMP Integrates TARGUSinfo AdAdvisor Data and Services
Offers a Scalable and Privacy-Compliant Solution for Audience Engagement Scalable, transparent DMP solution helps marketers identify consumers with relevant brand affinities through multiple offerings in a privacy-friendly process SAN MATEO, Calif. – Aggregate Knowledge, the leading data management platform (DMP) on which the world’s largest advertisers make their digital data and media decisions, and TARGUSinfo, [...]
PostRelease Re-Brands as SponsoredContent
Expands Online Content Marketing Options for Advertisers – Creates Revenue Opportunities for Website, Forum and Blog Publishers New Content Marketing Platform Provides Companies and Brands with Simple, Scalable, Effective Way to Reach Audiences with Relevant, Highly Targeted Content; Names Tanaka VP of Business Development Web 2.0 Expo San Francisco 2011 LONG BEACH, Calif. – PostRelease™, [...]
RingRevenue’s Call Performance Marketing Platform Increases Sales for Businesses in the Financial Services Industry
Progrexion Marketing’s pay-per-call affiliate program for Lexington Law seeing 630% growth in new sales and is generating upwards of 300 new calls per day Santa Barbara, CA – Financial services marketers looking to increase their sales and improve their advertising ROI are turning to call performance marketing, according to RingRevenue, the leading technology provider powering [...]
Leading Agencies Select Casale Media’s Online Video Solution to Deliver Results for Top Tier Brand Advertising Clients
Casale Media Launches Videobox Platform to Transform Standard Display Inventory into Video-Ready Media to Simplify and Scale Highly-Targeted Video Ad Campaigns NEW YORK – Casale Media Inc., a leading premium online media network, announces Videobox, a fully customizable branded video environment. The platform transforms Casale Media’s existing network of high-quality premium display inventory into video-ready [...]
Digital Advertising Company SocialVibe Secures $20 Million in Funding Round Led by Norwest Venture Partners
Pioneering performance brand advertising platform captures consumers’ attention, delivers unprecedented engagement rates to maximize brands’ ROI Los Angeles, CA – SocialVibe, the digital advertising technology company, announced it has secured $20 million in equity financing led by new investor Norwest Venture Partners. Existing investors Redpoint Ventures, Jafco Ventures and Pinnacle Ventures also participated in the [...]
Branded Pharmaceutical Websites Continue to Be Most Impactful in Driving Conversions Among Prospects and Patients
comScore Releases Fifth Annual Report on Online Pharmaceutical Marketing Benchmarks RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released results from its fifth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. The study supports previous findings that exposure to online display advertising and branded websites provides a positive [...]
Samsung Galaxy Tab Audience Trumps Apple iPad in Engagement, According to Mojiva’s Mobile Audience Guide
Also, Love Birds Go Mobile as Unique Network Smartphone Traffic Increases 25 Percent Around Valentine’s Day NEW YORK — Apple’s iPad 2 may be in high demand, but Samsung’s Galaxy Tab showed higher engagement (by CTR) on the Mojiva network, according to the company’s March edition of the Mobile Audience Guide (MAG). The report also [...]
New Hire Strengthens Specific Media’s Global Category Focus
Daniel Stephenson Joins Specific Media as Senior Director of Category Development IRVINE, Calif. – Specific Media, a next generation media platform company, announced the appointment of Daniel Stephenson to the newly created role of senior director of category development. Based out of Specific Media’s UK office, Stephenson is responsible for developing business planning and marketing [...]
Retail Websites Now Reach 75 % of European Internet Audience Each Month
U.K., France, Germany, Ireland, and the Netherlands Lead in Retail Site Visitation and Engagement LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released results from a study of online shopping in Europe. In January 2011, 270.6 million unique visitors in Europe visited sites in the Retail category, representing a [...]
Google Opens Up Google Display Network Inventory Purchased through DoubleClick Ad Exchange for Verification with DoubleVerify
DoubleVerify Increases Brand Safety for Ad Buyers and Sellers through Verification Services on Google Display Network New York – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, announced that it has secured approval from Google to provide verification across Google Display Network (GDN) inventory bought through Google’s DoubleClick Ad Exchange. Up [...]
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