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Archive for April, 2011
Gannett Announces Annual “Unsung Hero” Award Winners
MCLEAN, Va. – Gannett Co., Inc.’s (NYSE: GCI) Chairman and Chief Executive Officer Craig A. Dubow announced the winners of the company’s 24th annual “Unsung Hero” awards. Gannett’s “Unsung Hero” awards honor employees from throughout the company who give outstanding service every day. This year’s winners are:
BuzzLogic Upgrades Its Conversational Media Planner with Improved Analysis, Insights and Scale
“BuzzPlanner” helps advertisers instantly improve brand metrics and ROI at scale, leveraging online conversations with custom, rich and standard media placements Enhanced input – system upgrades include the ability to analyze specific brand goals and translate them into conversation targets that deliver greater ROI Improved output – plans not only define the best URLs to [...]
Specific Media Continues to Lead Industry Privacy Efforts through TRUSTe Certification
IRVINE, Calif. – Specific Media, a next generation media company, further demonstrated its commitment to protecting consumer privacy by becoming the first digital media company to be certified under TRUSTed Data Collection, a new certification program for third-party data collection from TRUSTe. Unveiled on Tuesday at the OMMA Behavioral conference in New York, the TRUSTe [...]
recycler.com Unveils Efficient, Effective Local Advertising Solution
New Platform Allows Small Businesses to Easily Create and Manage Locally Targeted Ad Campaigns LOS ANGELES – recycler.com announced AD-Vantage, a small business solution which simplifies ad creation and management to help small businesses execute advertising campaigns quickly and easily at an affordable flat rate. The user-friendly service allows customers to post and manage classified [...]
the Rubicon Project Expands Executive Team with New Chief Revenue Officer, VP of Sales Operations & VP of North America Sales
Internal Executive Appointments of Digital Media Industry Vets Further Advance Company Growth LOS ANGELES – the Rubicon Project, the advertising technology company, welcomes three seasoned business leaders to its fast-growing global team. New additions include Nick Hulse as Chief Revenue Officer, Bill Harries as Vice President of Sales Operations and Bill McHargue as Vice President [...]
AdoTube In-Video Format Index Shows That Banner-Like Ads Placed in the Video Stream Are 7 Times More Engaging Than Display Counterparts
New advertisers such as CPG, Fashion, Travel, and Finance made a concerted push after the growing and broadening online video audience in 2010 Full Adotube Q4 2010 Index available at http://ftx.bz/adotubeadindexq410 NEW YORK – AdoTube announced the release of its Q4 2010 In-Video Ad Format Index. The index highlighted how placing similarly constructed rich media [...]
Collective Integrates with Adobe Audience Syndication Solution to Deliver Targeted Display Advertising
Integration of Collective’s AMP Audience Cloud with Adobe SiteCatalyst, Powered by Omniture Delivers Enhanced Audience Reach and Data Analytics NEW YORK – Collective, a full service provider of media and technology solutions for display advertising, announced they have partnered with Adobe to integrate Collective’s AMP Audience Cloud media technology with Adobe SiteCatalyst, powered by Omniture, [...]
Ace Metrix CEO Peter Daboll Receives “Great Mind Award” from The Advertising Research Foundation
LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced that its CEO Peter Daboll received a Great Mind Award from The Advertising Research Foundation (The ARF). Mr. Daboll received the award during the ARF’s Great Mind Awards Luncheon during the 75th anniversary of its annual conference, Re:Think2011.
Introducing GMI Ad Tracker: a New Solution That Measures the Overall Exposure and Effectiveness of Online Advertising Campaigns
BELLEVUE, Wash. – GMI (Global Market Insite, Inc.), a leading provider of technology-enabled solutions for global market research, announces world-wide availability of GMI Ad Tracker, a fully integrated solution for clients to evaluate reach and effectiveness of online advertising campaigns including behavioral and attitudinal data. GMI Ad Tracker, combined with GMI’s existing global panel, offers [...]
Adometry First Ad Verification and Attribution Provider Certified for Google Display Network
Adometry Validate™ Only Real-Time Solution to Verify 100% of Impressions Served for DoubleClick Ad Exchange Advertisers OMMA Metrics 2011 NEW YORK – At the OMMA Metrics conference, Adometry (formerly Click Forensics, Inc.), the leading provider of ad analytics, announced that it is the first ad verification and attribution vendor certified by Google to provide campaign [...]
Best-of-Breed Online Advertising Companies Launch Council for Accountable Advertising
Council to Promote Industry Standards; Chief Research Officer and Chief Academic Officer Join to Move Council Forward NEW YORK – In an effort to clarify the confusion that exists in the ad tech market, three premier industry companies – Cross Commerce Media, Inc., MediaMath and TARGUSinfo – announced the creation of the Council for Accountable [...]
Digital Media Arts College Takes Home 17 ADDY Awards in Prestigious Advertising Design Competition
BOCA RATON, Fla. – Digital Media Arts College (DMAC), a top accredited arts school located in Boca Raton, Fla., announced that its students were awarded a total of 17 ADDY® Awards at the recent Advertising Federation of Greater Fort Lauderdale’s ceremony. The ADDY Awards are one of the advertising design world’s toughest competitions and represent [...]
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