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Archive for April, 2011
Research and Markets: Australia – Digital Economy – Advertising, Statistics, Revenues and Forecasts
DUBLIN – Research and Markets has announced the addition of the “Australia – Digital Economy – Advertising, Statistics, Revenues and Forecasts” report to their offering. Once again defying market expectations, expenditure on online advertisements in Australia grew by 21% year-on-year in 2010, which was double the previous growth in 2009. Unabated by the current poor [...]
Merkle Acquires IMPAQT, Leading Search Marketing Agency
Leading Customer Relationship Marketing Agency Expands Digital Marketing Suite of Services COLUMBIA, Md. – Merkle (www.merkleinc.com), the nation’s fastest growing customer relationship marketing (CRM) agency, announced its acquisition of Pittsburgh-based IMPAQT, a recognized leader in search marketing. IMPAQT’s expertise in SEM, SEO, bid management and search analytics complements Merkle’s extensive analytics, database and digital marketing [...]
Specific Media Appoints Drew Bordages Senior Vice President, General Counsel
IRVINE, Calif. – Specific Media, a next generation media platform company, announced that Drew Bordages has joined the company as its senior vice president, general counsel. Bordages comes to Specific Media from Gibson, Dunn & Crutcher LLP, where he served as corporate counsel to a variety of public and private companies, focusing on mergers and [...]
YuMe Unveils ACE for Publishers 3.0, Enabling Publishers to Maximize Video Revenue
YuMe Relevance Engine Powers New Tools to Package And Deliver Content Across Multiple Screens and to Syndication Partners REDWOOD CITY, Calif. – YuMe, the leading relevant video advertising technology company, today announced the 3.0 version of its ACE for Publishers (AFP) platform, which enables publishers to streamline operations and better monetize online video content. By [...]
Martini Media, NetSeer Team to Target Richest Audience Online
Martini Media ( www.martinimediainc.com), the digital platform that engages the $100K+ audience where they work and play most, will now target ads according to reader/viewer intent. The capability comes from a combination of in-house site data and a licensing deal with NetSeer ( www.netseer.com), whose technology now lets publishers and advertisers see all the content [...]
Undertone Teams with Evidon for Digital Privacy Compliance
Digital Media Campaigns Adhere to Industry Self-Regulatory Principles with Undertone Digital Advertising Suite NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced that it has partnered with Evidon to ensure full compliance of its Digital Advertising Suite with the Digital Advertising Alliance (DAA) Self-Regulatory Program for Online Behavioral [...]
Collective Acquires UK Video Network Web TV Enterprise
Integration Expected to Speed Shift of Broadcast Ad Revenue to Online Video NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired premium online video advertising network, Web TV Enterprise. The deal, which follows only six months after the Company’s expansion into [...]
Angus Glover Wilson Named Chief Privacy Officer for TagMan
Adds Platform Support For Do-Not-Track Standard To Help Advertisers Adhere To New Regulations If And When They Come NEW YORK – TagMan, the Tag Management System, has promoted Angus Glover Wilson from Director of Operations to the newly created position of Chief Privacy Officer. This, as concerns grow in the digital marketing industry about the [...]
Resonate Appoints Kathy Sharpe Vice President of Marketing
Industry Veteran Brings Extensive Experience in Digital Marketing to Newly Created Position RESTON, VA – Resonate, the online advertising company connecting advertisers with audiences based on values, beliefs and attitudes, introduced Kathy Sharpe as Vice President of Marketing. In this newly created position at Resonate, Sharpe will manage various business development and creative marketing initiatives [...]
DoubleVerify Global Privacy Manager Tool Helps Consumers Customize & Control Behavioral Advertising
Allows Site Owners to Tailor User Experiences to Their Brands & Streamline the Privacy Process NEW YORK, NY – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, introduced a new version of its Privacy Manager as part of its OBA Compliance solution. The Privacy Manager allows consumers to set preferences for [...]
MediaMath Names Evidon Preferred Provider of Compliance Services
DSP Opts for Evidon InForm – Industry’s Top Assurance Platform NEW YORK – As yet further indication of its commitment to privacy, enterprise-class DSP MediaMath has chosen Evidon as its preferred provider of compliance services for management of the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA). The agreement brings Evidon’s Assurance [...]
MaxPoint and SymphonyIRI Partner to Create Unique Retail Digital Advertising Solution
Enabling Retailers and Brands to Drive In-Store Sales and Measure Actual Sales Lifts CARY, N.C. & MIAMI BEACH, Fla. – MaxPoint, the leading digital retail advertising platform, and SymphonyIRI Group, Inc. announced that they are partnering to deliver a first-of-its-kind digital advertising solution to retailers and brands that seek to drive in-store purchases. This solution [...]
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