Integration of Collective’s AMP Audience Cloud with Adobe SiteCatalyst, Powered by Omniture Delivers Enhanced Audience Reach and Data Analytics
NEW YORK – Collective, a full service provider of media and technology solutions for display advertising, announced they have partnered with Adobe to integrate Collective’s AMP Audience Cloud media technology with Adobe SiteCatalyst, powered by Omniture, to allow advertisers to perform advanced display targeting leveraging their web analytics data.
The combination of media technologies promises to combine retargeting—proven to be one of the most effective means of online advertising—with a pixel-free integration that avoids adding more cookies to a customer’s browser. The integration was built using Adobe Genesis™, which automates the integration of partner solutions with the Adobe Online Marketing Suite, powered by Omniture.
“This represents a step forward in Collective’s strategy to enable brands to use their own data for online marketing, utilizing their own classification of their best customers and prospects when executing a targeting strategy—in a consumer-friendly manner,” said Justin Evans, SVP Audience Development, Collective. “This is the next stage of the evolution of online marketing—to combine the personalization of customer relationship management with the scale of mass communications.”
The AMP Audience Cloud is a unified pool of audience information which allows advertisers to build highly scalable custom segments across multiple data sets, representing over 80% of the U.S. Internet population. SiteCatalyst helps marketers identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics.
Collective will enable advertisers to pass segment data for targeting in an automated manner, enabling them to execute retargeting campaigns with more automation, scale and control. In addition, advertisers will be able to optimize for conversions by identifying the best converting segments and increasing the media focused on those segments.
In addition to maintaining direct control of their customer data, brand advertisers can also leverage display advertising to maintain more meaningful conversations with their customers.
Founded in 2005, Collective is a full service provider of media and technology solutions for display and video advertising. We help brand advertisers and leading publishers monetize trusted audience data and brand safe ad inventory. Collective’s industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective Display and Collective Video®, are powered by AMP®, our market-tested data and media management platform. Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. Collective’s investors include Accel Partners®, Greycroft Partners and iNovia Capital. For more information, please visit www.collective.com.