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Archive for April, 2011
Liquid Compass Creates New One-Source Solution for Streaming, Ad Insertion, and Revenue Generation
Company Announces Strategic Alliance with AdsWizz and AdLarge Media DENVER & NEW YORK – Liquid Compass, a premier provider of streaming services to the radio industry, announced a new strategic alliance with AdsWizz and AdLarge Media, LLC. The combined new service will provide seamless integration of both ad serving technology and ad sales capability into [...]
Announcing [x+1] Origin, a Major Advancement in Digital Marketing
Fully Integrated, Next-Gen Solution Combines Cross-Channel Targeting, Analytics/Reporting and Data Management Capabilities NexTargeting Summit 2011 NEW YORK – Online targeting leader [x+1], www.xplusone.com, announced [x+1] Origin, a transformative solution for integrating digital marketing activities across consumer touchpoints. [x+1] Origin is the next evolution of the company’s Digital Marketing Hub.
PubMatic Enables Publishers to Meet Advertiser Needs for Audience Targeted Campaigns via Direct Sales
PubMatic’s Audience Data on Demand Gives Publishers Direct Access to Leading Data Providers eXelate, Quantcast & Proximic Through One Platform, Enabling Access to $2.9B in Audience Targeted Advertising in 2011 Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad [...]
Vibrant Brings Contextual & Dynamic Video to Display Advertising
Contextual Solutions Leader Highlights Groundbreaking Innovations in Display and Video at AdAge Digital Conference 2011 AdAge Digital Conference NEW YORK – Vibrant, the leader in premium contextual advertising solutions, introduced the industry to a new offering in display advertising: ads that leverage the power of contextual by delivering video that dynamically changes to match the [...]
SES Toronto 2011 Registration Open for June 13-15 Conference
Canadian Social Media and Search Marketers Receive up to $400 savings if Registering Before April 15 SES Toronto 2011 TORONTO – The Hyatt Regency Toronto will be the venue for Incisive Media’s SES Toronto, to be held June 13-15, 2011. From now through April 15, marketers can register to receive a pre-agenda savings of up [...]
TRA and NDS Partner to Market TV Advertising Accountability
Joint marketing agreement for advanced information on ROI and advertising accountability on TV platforms NEW YORK & LONDON – TRA, Inc., an innovative media measurement and analytics software company, and NDS, the leading provider of technology solutions for digital pay-TV, announced a partnership to market TV advertising accountability solutions. TRA will integrate NDS Dynamic Audience [...]
KissMyAds Announces SDK to Help App Developers Gain from Mobile Marketing
LONDON – KissMyAds Ltd. announced the launch of its first Software Developer Kit (SDK) to help app developers easily integrate KissMyAds tracking – including for in-app purchases – into their programs, allowing them to utilize the full range of KissMyAds advertiser solutions. “It’s really important for us to make integration as smooth as possible, so [...]
Industry Leaders Assemble for Second Annual Mobile Upfront May 11 in New York City
Top executives from @radical.media, AT&T, Johnson & Johnson, Time Inc., Group M, Joule, OMD, McCann, PhoneValley & Tribal DDB provide insights on “all things mobile” Registration is now open at www.mobileupfront.com New York, NY – The Mobile Upfront, the premier event for mobile advertising & media decision-makers, returns to New York on May 11 at [...]
Criteo and TagMan Collaborate to Enhance Retargeting Capabilities
Industry Leaders Collectively Demonstrate the Important Role of Display Retargeting in the Marketing Mix NEW YORK, NY – TagMan (www.tagman.com), provider of the leading real-time attribution and tag management system, today announced a strategic collaboration with Criteo (www.criteo.com), the global leader in personalized retargeting. This relationship simplifies, accelerates and enhances the implementation of Criteo retargeting [...]
Auditude Enters Multi-Year Exclusive Agreement With MLB Advanced Media for Ad Serving and Monetization Technology
Strategic Alliance Creates Digital Monetization Opportunities for Live Streaming, Video-On-Demand and Mobile Content NEW YORK, NY – Auditude (www.auditude.com) and MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, announced a strategic partnership for digital ad serving and monetization. This multi-year exclusive agreement enables MLBAM to deliver video advertising [...]
Techlightenment Partners with Adknowledge to Launch Social Research Platform for Facebook
Marketers can reach more than 10,000 Facebook users in 24 hours – gathering valuable insight to help them better understand their target customers London – Techlightenment, an Experian company that develops social media technology, has partnered with Adknowledge, the leading long-tail advertiser marketplace, to launch a social research platform for Facebook, giving brands a fast, [...]
comScore Launches AdEffx Campaign Essentials in Europe
New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs London, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly [...]
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