Archive for March, 2011

Jumptap and DIGIDAY Research Reveals Mobile Advertising Adoption Moves Mainstream

| March 3, 2011 | 0 Comments

State of Mobile Advertising Survey Insights Presented at DIGIDAY: Mobile Conference CAMBRIDGE, MA – Jumptap, the leader in targeted mobile advertising, announced results from the first “State of Mobile Advertising” survey developed in conjunction with DM2 Media, publisher of leading advertising blog DIGIDAY: Daily. Jumptap CMO, Paran Johar, presented the findings during a keynote session [...]

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comScore Releases “The 2010 Europe Digital Year in Review”

| March 3, 2011 | 0 Comments

Report Showcases 2010 Digital Landscape in Europe and Highlights Trends for 2011 London, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released The comScore 2010 Europe Digital Year in Review. This inaugural report provides a comprehensive overview of key trends in the European digital media landscape, including market-level data on [...]

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Specific Media Expands Exclusive Publisher Program

| March 2, 2011 | 0 Comments

Leading online properties High Gear Media and AutoMedia ink exclusive third-party inventory agreements IRVINE, Calif. – Specific Media, a next generation media platform company, announced that High Gear Media (HGM) and AutoMedia have joined the company’s rapidly expanding Exclusive Publisher (EP) program. Based on the agreements, Specific Media becomes the only third-party content provider approved [...]

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IAB Announces Winners of ‘Rising Stars’ Competition; New 6 Brand-Friendly Ad Formats

| March 1, 2011 | 0 Comments

Following In-Market Validation, Winners To Become New IAB Standard Ad Units PALM SPRINGS, CA — In a sustained effort to spur greater creativity in interactive advertising and speed adoption of new brand-friendly ad formats, the Interactive Advertising Bureau (IAB) announced the six winners of its “Rising Stars” Competition. These new-to-the-market formats will be named IAB [...]

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sociomantic labs brings real-time bidding to Central and Eastern Europe, appoints Maciej Wyszynski as Managing Director CEE

| March 1, 2011 | 0 Comments

BERLIN – sociomantic labs, Europe’s leading real-time bidding platform for performance advertisers, announces their entry into Central and Eastern Europe with the appointment of Maciej Wyszynski as Managing Director CEE.

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comScore Media Metrix Ranks Top 50 US Web Properties for January 2011

| March 1, 2011 | 0 Comments

Americans Flood Tax Sites as Season Begins; Travel and Careers in Focus at Start of New Year RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. web activity at the top online properties for January 2011 based on data from the comScore Media Metrix [...]

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