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Archive for March, 2011
Adometry Launches Ad Analytics Suite for Online Advertising Measurement and Optimization
New Analytics Offering for Display & Search Advertising Tracks Audiences and Performance Across Online Channels OMMA Global Conference & Expo SAN FRANCISCO – Adometry (formerly Click Forensics, Inc.) launched the industry’s first integrated ad analytics suite designed to help online advertisers measure and optimize campaign performance across different ad networks, publishers and media properties. The [...]
Industry Self-Regulation is Starting to Solve the Do Not Track Problem
- Evidon, the Only Company Deploying Industry-Wide Compliance Solutions at Scale, Demonstrates Leadership Role in Comments to FTC and Thought Leadership IAB’s Blog – Call to Action Highlights Key Advantages for Companies Employing OBA to “Get with the Program” as Brands begin to Realize Benefits from Closer Consumer Engagements NEW YORK – As confusion reigns [...]
Randall Rothenberg Reappointed President & CEO of IAB
NEW YORK – The Interactive Advertising Bureau (IAB) announced today that Randall Rothenberg has been reappointed President and Chief Executive Officer of the leading digital trade organization. “We’re excited that Randall is taking the helm again at IAB,” said Bob Carrigan, Chairman of IAB Board of Directors and Chief Executive Officer, IDG Communications, Inc. “During [...]
IAB Announces Eleven New Board Members
Peter Naylor Selected as Vice-Chair of the Board PALM SPRINGS, Calif. – The Interactive Advertising Bureau (IAB) announced the election of eleven new members to its Board of Directors. Peter Naylor, Executive Vice President, Digital Media Sales, NBC Universal, and three-term board member, will also take over as the new Vice Chair of the Board. [...]
Donovan Data Systems and Canoe Ventures Bring Advanced TV Advertising to Agencies and Advertisers
Donovan Data Systems to Integrate Canoe’s iTV Response Data NEW YORK, NY – Canoe Ventures, a joint initiative founded by the leading U.S. cable television companies, and Donovan Data Systems (DDS), the advertising industry’s preeminent provider of software and systems, today announced that DDS is developing technology within its cable TV buying systems to support [...]
Jumptap Names Jared Hand Vice President of Sales
Industry Veteran Joins Jumptap During Period of Tremendous Corporate Growth; Company Has Added 23 Professionals in 2011 Cambridge, MA – Jumptap, the leader in targeted mobile advertising, today announced that Jared Hand has been named Vice President of Sales. Hand brings extensive digital sales experience to Jumptap, having led successful sales teams at a variety [...]
WebVisible Launches Search Marketing Service in Japan With Media Giant Recruit
Japan’s Leading Advertising Media Provider and Publisher Uses WebVisible’s SEM Platform to Help Businesses Get Found Online SES London 2011 IRVINE, Calif. & TOKYO – Providing a convenient, flexible way for Japanese businesses to increase their presence online, WebVisible announced its entry into the Japanese market through an agreement with Recruit Co., Ltd., Japan’s leading [...]
ExactTarget Launches New Guide to Help Marketers Break Down Barriers Between Email, Social Media
New 3-Step Process Helps Organizations ‘Un-Silo’ Interactive Marketing INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new executive briefing defining a new framework to help organizations break down organizational and operational barriers between email, mobile, social media and Websites.
HubPages Launches HubPages Ad Program
Offers Online Writers Access to Big Publisher Economics SAN FRANCISCO – Changing the long-held equation between advertisers and individual online writers, HubPages is launching its HubPages Ad Program that will give its writers access to the premium ad rates that so far have been restricted to giant publishers. This offering is the first time that [...]
The Laredo Group Launches Suite of Training Webinars & Certifications
Offers Full Range of Widely Respected Courses in Digital Media Training and Professional Development Certifications Fort Lauderdale, FL – In response to new levels of growth in the online advertising industry and the need for more and better-trained interactive advertising and marketing staffs and executives and innovative, cost-effective training alternatives, The Laredo Group, Inc. announced [...]
Mpire AnnouncesAdXpose Mobile Ad Verification Solution
Admeld and others use AdXpose to safeguard brand identity in the emerging mobile advertising marketplace Seattle, WA – Mpire,the market-leading verification and optimization technology company, today announced the expansion of its award winning AdXpose Analytics® suite to address the fast growing mobile advertising marketplace, making it the first ad verification provider to audit and report [...]
PubMatic: Internet Users Are More Accepting of Anonymous Data Collection When They Understand How It Is Used
Half Who Object to Online Tracking Reconsider After Understanding Value Propositions in New PubMatic White Paper, Audience Selling For Publishers Palo Alto, CA – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today [...]
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