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Archive for March, 2011
Donovan Data Systems & the Rubicon Project Launch Pilot Program to Automate non-RTB Display Ads
Program Brings Publishers Directly to Media Buyers Making Decisions on 80% US Display Advertising Spend Donovan Data Systems’ Direct Publisher Gateway Integrates with Rubicon Project’s REVV Platform API; First Project from Newly Created DDS Labs LOS ANGELES & NEW YORK – the Rubicon Project, the advertising technology company, and Donovan Data Systems (DDS), the acknowledged [...]
Wizzard Media Enters into Agreement to License Reach Messaging’s Mobile Ad Technology
Reach Messaging Receives Strategic Equity Investment from Wizzard Media ASHBURN, Va. – Reach Messaging Inc., (OTCBB: RCMH), a developer of industry specific mobile phone App and platform technology, announced that the Company has entered into an agreement with Wizzard Media (NYSE AMEX: WZE) whereby Wizzard Media will use the Company’s Interactive Ad Solution to advertise [...]
Dentsu and Facebook Announce Agreement to Support Advertisers in Japan
TOKYO – Dentsu Inc. and Facebook, Inc. announced an agreement under which Dentsu will become the official representative of Facebook’s sales and marketing support to companies in Japan. Under this agreement, Dentsu, as Facebook’s official ad sales representative in the Japanese market, will provide consultation on effective Facebook Page (see Note 1) development, exclusively market [...]
MediaTrust Announces $3 Million in Funding, New Hires to Support Growth
Financial and Human Capital Investments Support the Launch of the Company’s Performance-Based Advertising Exchange Platform NEW YORK – MediaTrust, a leading digital performance marketing firm based in New York and Los Angeles, has secured $3 million in funding, led by Ropart Asset Management Funds of Greenwich, Conn. The funds were raised in support of the [...]
Vibrant Leads National Dialogue on Contextual Advertising
CEO Doug Stevenson and Key Executives to be Featured at Major Industry Events Across U.S. 2011 Media Summit NEW YORK – Executives from Vibrant, the global leader in premium contextual advertising solutions, will provide key insights at a series of important advertising and media conferences this quarter, the company announced. Vibrant, which recently launched VIA [...]
Click Forensics Acquires Adometry; Adopts New Company Name
Now Adometry, Company Continues Expansion Into Online Display Ad Verification and Attribution AUSTIN, Texas – Click Forensics, Inc. announced that it has acquired display ad verification technology provider Adometry of Redmond, Washington. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of [...]
Research from GroupM Search and comScore Sheds Light on the Role Search and Social Media Play in the Consumer’s Path to Purchase
Study of leading brands, including consumer electronics manufacturer Dell, show search and social media prompt a virtuous circle of channel engagement NEW YORK – The role of search and social media in a consumer’s path to purchase is a virtuous circle, where activity in one channel fuels engagement in the other, a study released by [...]
IAB Announces Winners of Annual Sales & Service Excellence Awards
Awards Recognize Significant Individual Contributions to the Growth of Interactive Advertising PALM SPRINGS, Calif. – The Interactive Advertising Bureau (IAB) announced the winners of its 2010 Sales & Service Excellence Awards. Celebrating the importance of outstanding leadership and performance, the IAB Sales Awards are given to individuals and organizations that have excelled in interactive advertising [...]
YuMe Appoints Key Mobile Business and Engineering Leadership Teams to Drive Mobile Advertising Innovation
Frank Barbieri, Anshu Dua, Sachin Gupta and Tripp Boyle Join YuMe to Continue to Build YuMe’s Mobile Video Advertising Services and Network REDWOOD CITY, Calif. – YuMe, Inc (www.yume.com), the leading video advertising technology company, announced the appointment of six experienced executives to drive YuMe’s mobile video advertising innovation. The new hires hail from mobile [...]
Incisive Media’s ClickZ Offers Comments on the Federal Trade Commission’s Proposal
Do-Not-Track Mechanism Proposed by the FTC Affects the Online Ad Industry NEW YORK – ClickZ, Incisive Media’s resource for digital marketing news, information, commentary, advice, opinion and research, offered comments on the Federal Trade Commission’s (FTC) proposal to establish a do-not-track mechanism. FTC’s proposal would give consumers more control over the advertising they see, but [...]
SAS Acquires Assetlink To Help Marketers Deliver Smarter, More Efficient Campaigns
SAS and Assetlink to provide most powerful and comprehensive Integrated Marketing Management platform on the market CARY, N.C. – SAS, the leader in business analytics software and services, is acquiring Assetlink, a pioneer in marketing resource management (MRM). Combining SAS® Customer Intelligence offerings with Assetlink’s leading marketing resource management solutions into an integrated marketing management [...]
Reactivpub Launches the “Cost Per Fan” Advertising Model
Paves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans SOPHIA ANTIPOLIS, France – How much does recruiting Facebook fans really cost? What real benefits can a business gain from it? What is the true value of a fan over time? These are just a [...]
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