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Archive for March, 2011
IAB Launches Data Council, Call to Action for Members
Council Announced at IAB’s Annual Leadership Meeting “The People vs. Data,” Underscoring the Importance of Establishing Standards for a Data-Driven Ecosystem PALM SPRINGS, Calif. – The Interactive Advertising Bureau (IAB) launched the first-ever Data Council to provide a permanent forum for its members to address topics surrounding the collection and use of data in interactive [...]
Location-Based Marketing Top of the Agenda at Social Media World Forum Europe 2011
Social Media World Forum 2011 LONDON – With the trend in location based marketing predicted to take off around the globe in 2011, this year’s Social Media World Forum Europe is placing the trend at the heart of its agenda. The increasing spread of ever more sophisticated smartphone handsets, combined with the continuing development of [...]
Collective Acquires Video Ad Platform Oggifinogi
Becomes First to Provide Advertisers with Unified Audience Metrics for In-Banner and In-Stream Video NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired video advertising platform and services provider, Oggifinogi. The deal furthers Collective’s position as a leader in delivering audiences [...]
[x+1] Elevates Leon Zemel, Greg Pier As It Looks To Grow Its Core Media Platform and Analytics Capabilities
NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced it has promoted Leon Zemel to the position of Chief Analytics Officer and Greg Pier, to that of Senior Vice President, Platform Implementation and Production Support. Zemel had been Executive Vice President, Analytics, and Pier had been Vice President, Product Management. Zemel, who came to [...]
Tremor Media Names Anthony Risicato General Manager, Video Platforms
Interactive Media Veteran Increases Value of Platform Offering to Both Buyers and Sellers NEW YORK – Tremor Media, the largest independent online video advertising company, announced that Anthony Risicato has been named General Manager, Video Platforms. Risicato will manage Tremor Media’s marketing platform that provides the insights and analytics that increasingly are establishing the criteria [...]
New IAB Survey: Digital Ad Executives Recognize Need to Improve “Interactive Ad IQ” to Drive More Revenue
First Installment of Annual Benchmarking Survey Reveals 25% Aren’t Comfortable Articulating Full Value of Interactive Platforms PALM SPRINGS, Calif. – A new study reveals a significant gap between the level of sophistication of interactive advertising platforms and how comfortable industry executives are in articulating the value of those platforms to media buyers and marketers. Released [...]
MediaMath, [x+1] Partner with CONTEXTWEB to Gain Unique Publisher Footprint, Impression Attributes via Real-Time Bidding Integration
Expandable Rich Media and Contextual Targeting Features Available NEW YORK – CONTEXTWEB Inc., the ad technology and services company, announced that audience targeting platform provider [x+1] and Demand-Side Platform (DSP) MediaMath are now integrated with the Real-Time Bidding (RTB) platform of CONTEXTWEB, giving both companies access to unique publisher inventory and new impression attributes.
IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads
Organizations Publish First-Ever “Mobile Web Advertising Measurement Guidelines” PALM SPRINGS, Calif. – For the first time, standardized key metrics for measuring advertisements have been established for the mobile interactive industry. Developed in a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) and with the assistance of the Media Rating [...]
Blue Noodle Premiers New Video Ad-Bar, Clickstrip, at Game Developers Conference
On-demand video ads for social games – the next wave in monetization Game Developers Conference 2011 SAN FRANCISCO – Blue Noodle, one of the leaders and innovators in advertising services for casual and social games, announced the launch of its new video ad-bar, Clickstrip, at the 2011 Game Developers Conference.
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”
Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort PALM SPRINGS, Calif. – Three advertising trade groups have launched a major initiative to lead the industry in developing digital metrics and cross platform measurement solutions, with the goal of enhancing marketing and media management decision-making. The [...]
Tap Me Unveils Industry’s First Mobile In-Game Advertising Platform
Startup Redefines In-Game Monetization with Ability to Connect Games to Brands and Brands to Gamers in a Relevant, Non-Disruptive Way Game Developers Conference 2011 SAN FRANCISCO – Tap Me, Inc. unveiled the industry’s first in-game, mobile advertising platform. The company’s namesake platform breaks new ground as it addresses a fundamental problem inherent in current advertising [...]
Tumri Integrates with AppNexus Platform to Offer Dynamic Ads and Creative Optimization for Real-Time Media Buys
SAN MATEO, Calif. – Tumri announced that it has integrated its self-service platform with the AppNexus real-time ad platform to offer dynamic creative and offer optimization to AppNexus clients along with custom data integration. As a result, existing AppNexus clients can now implement dynamic creative and offer optimization at unmatched production scale via Tumri Ensemble. [...]
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