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Archive for March, 2011
Meebo and Skype Partner on Advertising Offering in US
Meebo to Represent Skype Advertising Sales Exclusively in the U.S.; Visa and Universal Pictures are Premier Advertising Partners NEW YORK – Meebo announced a new partnership with Skype where the two companies will present advertisers with the opportunity to market on Skype, in combination with Meebo. Meebo will represent Skype advertising sales exclusively in the [...]
Adobe Achieves Media Rating Council Accreditation for Selected Adobe SiteCatalyst Metrics
Independent Accreditation Ensures Full Disclosure and that Four Key Adobe SiteCatalyst Metrics Comply with MRC Standards and Applicable IAB Guidelines; This Certified Data Can Inform the Online Ad Buying and Selling Process; SiteCatalyst Customers Can Have Their Audience Size and Engagement Metrics Certified by Adobe Adobe Omniture Summit 2011 SALT LAKE CITY – Adobe Omniture [...]
Gehly Named President of Isobar US
Long-Term Executive of Isobar and Aegis Media North America Tapped to Lead Global Agency’s US Operations BOSTON – Isobar, a global, digitally advanced creative and communications agency and Aegis Media Group Company, announced it has selected Darryl T. Gehly as President of Isobar US. Gehly’s appointment follows an interim period in which Pedro Cabral, Chairman [...]
Adobe Introduces Next-Generation Platform for Adobe Online Marketing Suite
New Platform Designed for Explosion in Mobile, Video, Social Data; Creates Framework for Sharing and Acting Upon Audience Segments Across the Suite; New Release of Adobe SiteCatalyst Built on Next-Gen Platform Adobe Omniture Summit 2011 SALT LAKE CITY – Adobe Omniture Summit 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced a new, next-generation platform for [...]
Demand Media and Buddy Media Unite Brand Communities with Facebook
SANTA MONICA, Calif. & NEW YORK – Demand Media, Inc. (NYSE: DMD), a leading content and social media company, released a new version of Pluck Forums, a component of its proprietary social media platform, allowing brands to embed customer forums from their website directly into a Facebook page. This new version of Forums is built [...]
Skype Launches New Advertising Opportunity for the World’s Premier Brands
Groupon, Nokia, Universal Pictures, and Visa Among First Brands to Advertise on Skype Skype Establishes Advertising Sales Partnerships in U.S., U.K. and Germany to Sell Advertising to Premier Brands LUXEMBOURG – Skype announced the launch of advertising in Skype software, which will appear in the “Home” tab of Skype for Windows starting this week. This [...]
Intergi Entertainment Launches Playwire: Online video Advertising for the Rest of Us
Deerfield Beach, Fla. – While the market for online video advertising is maturing, it remains difficult for smaller businesses to make money from their video content. Today, the online advertising experts at Intergi Entertainment are solving this problem with the launch of Playwire, the first online video platform that makes it easy for anyone to [...]
Local Online Advertising Leader Yodle Announces Launch of Display Advertising Service
NEW YORK – Yodle, a leader in local online advertising, announced the launch of its full-service online display advertising product, Yodle Display. Designed with the specific needs of Franchises and multi-location businesses in mind, Yodle Display is the perfect complement to Yodle’s Sponsored and Organic search products. Yodle Display targets and optimizes display ad placements [...]
Eniro Launches Scandinavian Advertising Network
STOCKHOLM – Eniro (STO:ENRO), the Nordic region’s largest search company, launched the new pay-per-click network Scandinavia Ad Networks. This network brings together Eniro’s local search services eniro.se, gulesider.no, kvasir.no and krak.dk with Eniro’s growing network of partner websites, so forming a common advertising platform for Scandinavian pay-per-click advertising. With this offering Eniro strengthens its services [...]
SES New York Features IAB Local Advertising Forum and Ad Networks & Exchanges Sessions Track
Expert Publishers, Advertisers and Members of the Agency Community Come Together to Discuss Best Practices and Latest Trends SES New York 2011 NEW YORK – The Interactive Advertising Bureau (IAB)’s Local Committee and Ad Networks and Exchanges Committee are programming a forum and track at SES New York, which takes place March 21-25, 2011 at [...]
Advertising Potential of Mobile Digital Television Highlighted at 4A’s Conference in Austin
America’s Advertising Community Learns How Real TV “On the Go” Could Change America’s Viewing Habits 4A’s 2011 AUSTIN, Texas – Imagine carrying your favorite TV programs with you wherever you go, whether it’s to relieve the monotony of a long line at the supermarket or to enjoy a personal telecast in the bedroom while the [...]
Specific Media Opens Seattle Sales Office to Broaden Reach in Northwest Region
Heather Conniff Named Director of Sales, Pacific Northwest IRVINE, Calif. – Specific Media, a next generation media platform, announced the opening of its new regional U.S. office in Seattle, serving Washington and Oregon. Located within one of the country’s largest technology hubs, the downtown Seattle office will be led by newly appointed Director of Sales [...]
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