An influential voice in digital video and an ad operations veteran, Brown brings extensive technology expertise, broad industry perspective to leading social video advertising company
San Francisco, California – Sharethrough, the leader in social video advertising, announced that Avi Brown has joined the company as vice president of platform operations. Most recently vice president of ad operations at Break Media, Brown will oversee the delivery and optimization of all ad campaigns at Sharethrough, and work closely with the product team on the development and evolution of Sharethrough’s social video platform.
Brown joins Sharethrough from Break Media, where he led the development of a proprietary platform agnostic ad server and helped create and grow their video ad network. Prior to Break Media, Brown led ad operations at BUZZMEDIA. A leader in the digital media industry, Avi is a member of the IAB Ad Operations Council, IAB Digital Video Committee, and the Google Video Ads Steering Committee.
Brown is the second senior executive added to the Sharethrough management team this year; in February, the company announced that it had hired former MySpace and Forbes sales veteran Robert Pietsch to lead Sharethrough’s national sales team. Both join the company during a period of explosive growth, as more brands look for ways to turn their paid video media buys into “earned” media through social marketing strategies. Sharethrough recently announced that their customers have tripled average campaign size and overall company revenue has grown by over 230% since last year.
“Sharethough is rapidly scaling product development and advertising operations to meet the enormous demand for our social video advertising solution,” said Dan Greenberg, co-founder and CEO of Sharethrough. “As someone who has his finger on the pulse of digital video and a solid track record for innovation, Avi will bring both broad vision and a high level of operational rigor to our team. He will be instrumental in helping build out our social video platform and ensuring that Sharethrough meets the needs of video marketers today and in the future.”
“With today’s massive growth and user adoption of both video advertising and social media, there is a huge hole in the advertiser ecosystem that is being solved by Sharethrough’s social video platform,” said Brown. “I joined Sharethrough because we are providing a very compelling and tangible solution for making social video more predictable, measurable and scalable.”
Sharethrough provides brands with a repeatable, scalable and transparent approach to distributing video content that guarantees viewership and maximizes shared engagement. Sharethrough drives engaged audiences for brand videos through its social video ad products, unique publisher network and proprietary targeting and optimization tools. Sharethrough is used by many of the world’s leading brands, including Sony, Microsoft, General Motors, Victoria’s Secret, Nestle and LEGO, as well as top agencies such as Pereira & O’Dell, Universal McCann, Evolution Bureau and Goodby, Silverstein & Partners. Founded in 2008, Sharethrough is a privately held company based in San Francisco, Calif. For more information about Sharethrough, please visit www.sharethrough.com.