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Archive for March, 2011
Online Users Are Most Likely to Convert After First Exposure to Finance Campaigns
New York – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, released a new study titled “Financial Services: Making Smart Investments in Online Advertising.” The research shows that users are most likely to convert after the first exposure to an ad when compared to subsequent impressions. The full study [...]
comScore Announces Global Launch of Digital Analytix, the Evolution of Web Analytics
Highly Flexible Solution Frees Marketers to Get the Insights they Need and Provides a More Unified View of Digital Consumer Behavior RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the global launch of comScore Digital Analytix™, an evolutionary solution in web analytics that enables digital marketers and analytics [...]
Jumptap Names Regina Sebring Vice President of Publisher Partnerships
Jumptap, the leader in targeted mobile advertising, announced that Regina Sebring has joined the company in the newly created position of Vice President of Publisher Partnerships. Sebring will be responsible for fostering current publisher and application developer relationships as well as building new alliances that will drive Jumptap’s corporate goals.
comScore Releases February 2011 US Online Video Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 170 million U.S. Internet users watched online video content in February for an average of 13.6 hours per viewer. The total U.S. Internet audience engaged in more than 5.0 billion viewing [...]
Maryam Banikarim named Gannett’s Chief Marketing Officer
McLEAN, VA – Maryam Banikarim has been named senior vice president and chief marketing officer of Gannett Co., Inc.(NYSE:GCI), a newly created position, Gracia C. Martore, president and chief operating officer announced. Banikarim will be responsible for all companywide marketing, communications and research efforts. She will also be a member of the Gannett Management Committee. [...]
China’s Top Entertainment Video Portal 56.com Gains Popularity among Advertisers
In recent years, China’s largest video sharing website 56.com has become a marketing partner of premier international brands including P&G, Reckitt Benckiser, Pepsi, McDonald’s and Nestle in the Chinese market. It is not only attributed to the overall robust growth of China’s video industry, but also to the YouTube mode adopted by 56.com that is [...]
West Launches Campaign Central for Targeted Notifications Campaigns
The solution enables real-time creation, customization and monitoring of alerts and notifications sent via voice, e-mail, SMS text or fax. OMAHA, Neb. – West Corporation, a leading provider of technology-driven, voice and data solutions, announced the launch of Campaign Central, a new component of its Alerts and Notifications customer contact solutions. Campaign Central is a [...]
Kantar Media Reports US Advertising Expenditures Increased 6.5 Percent in 2010
NEW YORK – Total advertising expenditures increased 6.5 percent in 2010 and finished the year at $131.1 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2010 was up 7.0 percent versus last year, propelled by the long-tail of [...]
AdXpose Audit Identifies interclick As A Top Brand Safe Solution
Comprehensive Audit of Data & Inventory Validates interclick’s Commitment to Brand Safety New York, NY – Mpire’s AdXpose, the leading provider of online display verification and optimization, announced the results of a brand safety and performance analysis conducted which ranks interclick among the highest quality solutions. AdXpose evaluated interclick using an all-inclusive methodology comprised of [...]
comScore Releases February 2011 US Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 65.4 percent of searches conducted. U.S. Explicit Core Search Google Sites led the U.S. explicit core search market in [...]
MDG Advertising Wins 21 ADDY Awards
BOCA RATON, Fla. – Winning more awards than any other agency, MDG Advertising enjoyed sweeping success at the recent 2011 American Advertising Federation of Greater Fort Lauderdale’s ADDY Awards presentation. The Fort Lauderdale ADDY Awards is the first tier of a three-tiered national advertising competition that is the world’s largest, with more than 50,000 entries [...]
Research and Markets: Social Media Monitoring
DUBLIN – Research and Markets has announced the addition of the “Social Media Monitoring” report to their offering. Listening to the voice of the customer has become a rallying cry for companies trying to improve business performance by meeting consumer needs in a more effective and timely fashion. New forms of market research have evolved [...]
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