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Archive for February, 2011
Small Businesses Achieved More in Search in Q4, with Diversified Search Engine Strategies and 56% More Calls
Mid-Quarter Shift from Google to Yahoo-Bing Search Alliance Reflects Increased Click-Through Rates and Lower Costs Per Click IFA 2011 IRVINE, Calif. – Small businesses achieved more in search in the fourth quarter of 2010 by increasing their keyword portfolios and diversifying ad spending across the major search engines, according to a report released by WebVisible [...]
Mediabistro’s SocialTimes Pro Publishes Research Report on Why Facebook’s Self-Serve Ad Platform Works
NEW YORK – Mediabistro.com (a division of WebMediaBrands Inc.) (Nasdaq: WEBM) announced its latest Facebook research report entitled ‘Social Targeting: Why Facebook’s Self-Serve Ad Platform Works.’
ExactTarget, NTT Com Sign Partnership to Bring CoTweet Social Media Marketing Platform to Japan
Work Underway to Localize Product to Help Businesses Engage on Twitter, Facebook SAN FRANCISCO – Global interactive marketing provider ExactTarget announced an agreement with Japan-based global ICT solution provider NTT Communications Corporation (NTT Com) to bring CoTweet, ExactTarget’s social media management platform, to the Japanese market by end of first quarter 2011.
Mediabistro Announces Innovative Online Conference and Workshop on Creating Social Media Strategy
NEW YORK – Mediabistro.com (a division of WebMediaBrands Inc., Nasdaq: WEBM) announced an innovative 8-week online conference and workshop, Social Media Marketing Boot Camp, March 23-May 11, 2011. Keynote speakers include social media trailblazers Brian Solis (author of Engage!), Kara Swisher (co-executive editor of AllThingsD), and Mari Smith (author of Facebook Marketing).
Screenvision Study Proves Value to Advertisers by Combining Big Event TV with Cinema
Screenvision’s Big Event Study Proves Cinema Out Delivers When Adding Screenvision to Big Event TV Advertising Screenvision, a national leader in cinema advertising, announced the results of its Big Event Study, conducted by independent research company Lieberman Research Group. The results unveil that Brand Awareness, Purchase Intent and Brand Affinity are stronger when brands advertise [...]
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