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Archive for February, 2011
Strategy Analytics: Facebook, Twitter and LinkedIn Capture Technophile Consumers
Active US Social Network Users Show Significantly Higher Usage and Interest in New Tech Gadget Purchases BOSTON – According to “Profiling US Social Network Users,” a recent Strategy Analytics survey of 2,000 US consumers, about 60% of Internet users in America access social network services – such as Facebook, Twitter and LinkedIn – at least [...]
Intergi Expands Agreement with Ubisoft® to Provide Ad Representation Services for Its Web Sites
Following Intergi’s success with Ubiworld.com, Ubisoft expands agreement with Intergi for online advertising across the majority of its Web sites DEERFIELD BEACH, Fla. – Intergi Entertainment announced that it’s now an exclusive advertising partner for several Ubisoft Web properties. The premier global gaming site representation company, Intergi will oversee digital advertising and sales across Ubisoft’s [...]
“The Daily” Selects Medialets as Rich Media Ad Platform
Medialets enables rich media advertising for first-of-its-kind iPad app; HBO, Land Rover, Macy’s, Paramount Pictures, Pepsi, Verizon, Virgin are launch sponsors NEW YORK – “The Daily”, the new iPad app from News Corporation launched this morning, has selected Medialets as their mobile rich media ad platform. Medialets is the most widely deployed rich media ad [...]
Adfonic Ramps up Global Presence with the Opening of Offices in New York
Mobile industry veteran, James MacDonald, to spearhead US regional growth plans NEW YORK & LONDON – Global mobile advertising marketplace, Adfonic, has announced the opening of a new office in New York. Headquartered in London, Adfonic has experienced rapid growth since its launch just 18 months ago and already serves over 2 billion impressions per [...]
[x+1] Hires New Product Management Team
Digital media specialists from Advanced Technology Ventures, RightMedia and Direct Channels Group will help drive product direction, development NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced it has hired a new product management team in order to more aggressively pursue its product development roadmap and help its major brand clients achieve still greater [...]
Kofax Advances Strategic Growth Initiatives with a New Industry Solutions Marketing Program
New Executive and Team Will Target Specific Vertical Markets on a Global Basis IRVINE, Calif. – Kofax plc (LSE: KFX), the leading provider of document driven business process automation solutions, announced the creation of a new industry solutions marketing program to better target key vertical markets on a global basis.
“Digital Presence” Established as New Criteria for Business Segmentation and Targeting
ALC Harnesses Innovative Web-Crawling Technology to Produce Unique eBusiness Database PRINCETON, N.J. – How did businesses tell their story before the Internet? Ads, direct mail, radio and TV commercials, brochures and other means of communications allowed them to tell a part of their story. Then came websites giving organizations large and small the ability to [...]
AMI-Partners: Post-Recession US Small Business Advertising Trends
Winners and losers in an expanding pie NEW YORK – First, the good news: US small business (SB) ad spending will increase over the next few years. But this growth will not follow pre-recession patterns. As a result of being slammed by the downturn, SB owners and managers are taking a fresh look at how [...]
Clicks Supplement Kisses and Flowers this Valentine’s Day with Virtual and Mobile Gifts by Transaction Wireless
Men & Youth Especially Coveting ‘Always with You’ Gifts with Multimedia Messages from Valentines SAN DIEGO – Once upon a time, lovebirds celebrating Valentine’s Day received paper cards declaring their affection and (often overpriced) red roses. Times, they are a changin’… In today’s digital world, virtual and mobile gifts are gaining in popularity with Valentine’s [...]
Scripps Networks Promotes Gigliotti to President of National Advertising Sales and Marketing
KNOXVILLE, Tenn. – Steve Gigliotti has been promoted to president of national advertising sales and marketing for Scripps Networks Interactive. He is responsible for the strategic direction for all national ad sales activities for Scripps’ six cable networks as well as the company’s 10 websites which lead the home, food, travel and music categories. Additionally, [...]
OrangeSoda Launches CitrusBlast for Local Internet Marketing
New Solution First to Address Changes in Google Algorithms for Local Search Features AMERICAN FORK, Utah – OrangeSoda, a leader in localized online marketing (search, mobile, social), announced the official launch of CitrusBlast, a solution designed to help Internet users find small and multi-location businesses. CitrusBlast optimizes recent changes to Google Places, the feature set [...]
Sharethrough Reports Brands Tripled Social Video Campaign Size in 2010
Social Video Ad Company Sees Revenue Spike as More Agencies and Advertisers Invest in Branded Video Content SAN FRANCISCO, February 7, 2011 – Sharethrough, the leader in social video advertising, today announced that it increased revenues by 236 percent and grew its agency client base by 43 percent in 2010. The company’s growth was fueled [...]
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