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Archive for February, 2011
Chrysler is the Winner in BrandBowl2011
Twitter Users Select Chrysler as Most Effective Brand and Cars.com as Least Effective Advertiser on this Year’s Super Bowl Telecast Mullen, Radian6 and Boston.com Combine to Create Real-Time Digital Super Bowl TV Commercial Ranking Experience
Bob Carrigan Elected New Chairman of IAB Board of Directors
Chief Executive Officer of IDG Communications, Inc. Succeeds David Moore of 24/7 Real Media NEW YORK – The Interactive Advertising Bureau (IAB) announced that its Board of Directors has elected a new Chairman, Bob Carrigan, Chief Executive Officer, IDG Communications, Inc. Carrigan has served on the Board of Directors for five years and has been [...]
How to Create iFrame Tabs for Facebook Pages – Illustrated Step by Step Guide
Create custom tabs on your page on Facebook containing HTML, JavaScript, and your own styling Facebook has recently rolled out a major overhaul of their Facebook Pages product, which, along with numerous other much-awaited features, includes the possibility to running iFrames as tabs. In fact, the old Static FBML way of building Facebook Pages tabs [...]
Leading US Advertisers Reveal Best Digital, Print, Television and Mobile Media Brands and Company
Advertiser Perceptions Releases Results from Advertiser Intelligence Reports Fall 2010 Study NEW YORK – The Advertiser Intelligence Reports (AIR) results are in and the Highest Rated Media brands and company are as follow…
blurbIQ, Inc. Chosen to Showcase at ad:tech Conference in Sydney Australia
SAN JOSE, Calif. – blurbIQ, Inc. continues to impact the interactive video market by announcing that CEO Scott Reese has been tapped to present at the ad:tech conference in Sydney, Australia scheduled for March 9-10, 2011.
Commission Junction Proves There Are Many Ways To Drive Calls And Measure ROI
CJ PayPerCall Drives Millions in Commissions and Revenue for Advertisers and Publishers. SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK), has brought online shoppers offers and deals from the internet’s largest retailers for more than 10 years. However, as prevalent as online buying is, most consumers still prefer to buy [...]
Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising
New study proves the power of hyperlocal online ad targeting in driving sales SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO) announced the launch of Yahoo! AdLabs, a group focused on providing scientific leadership to the industry and accelerating innovation in digital advertising products through Yahoo! Labs (http://labs.yahoo.com/), one of the world’s premier industrial research organizations.
AdGooroo Launches First Online Advertising Based Lead Generation System
Industry Insight Provides Advertising-Based Sales-Ready Prospect Lists to B2B Marketers CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence, released Industry Insight, the first lead generation system based on online advertising activity.
YuMe Releases New Data Demonstrating Changing Attitudes to Online Video and TV, Validates Importance of Online Video Audience
Findings Support Effectiveness of Online Video Ad Campaigns in Conjunction with TV Advertising REDWOOD CITY, Calif. – YuMe, Inc (www.yume.com), the leading video advertising technology company, announced the results of two complimentary studies proving the increasing power of online video for ad campaigns. Taken together, these studies offer a compelling picture of the mainstreaming of [...]
APWG eCrime Report: Classified Ads Sector Breaks Out in Q2 2010 As a Rapidly Expanding Phishing Vector
Rogueware Expansion Continues: Bogus Security Software Grows 13 Percent During the Half CAMBRIDGE, Mass. – The online classified advertisement services sector has been increasingly exploited as a phishing attack vector by ecrime gangs, a trend confirmed by the growth of attacks abusing classified companies in the first half of 2010, accounting for 6.6 percent of [...]
1 Billion Mobile Broadband Subscriptions in 2011: A Rosy Picture Ahead for Mobile Network Operators
SINGAPORE – Worldwide mobile broadband-enabled subscriptions are mounting up, and will hit the one billion mark in 2011. According to the latest market data released by ABI Research, at the end of 2010 there were more than five billion mobile subscriptions globally, with one in five of those having access to mobile broadband. Another 28% [...]
[x+1] Hires Matt Prohaska as SVP, Media Solutions
Online advertising pioneer and entrepreneur to work with major Fortune 500 customers on the execution of their digital media strategies and campaigns NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced it has hired Matt Prohaska as Senior Vice President, Media Solutions. In this position, Prohaska will be focusing on the company’s media sourcing, [...]
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