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Archive for February, 2011
Komli Media Promotes Prashant Mehta to CEO, Announces Bangalore Engineering Center
Plans to Grow Its Engineering Team to 100 People in Next 12 Months MUMBAI, India – Komli Media, Asia Pacific’s leading digital media network platform, announced that current Chief Operating Officer (COO), Prashant Mehta, will become Chief Executive Officer and a member of the Komli Media Board of Directors. Amar Goel, previously CEO and Chairman, [...]
AudienceScience Selects Tumri as Preferred Partner to Power Dynamic Creative Solutions
AudienceScience Selects Tumri as Preferred Partner to Power Dynamic Creative Solutions Tumri’s Ensemble self-serve platform powers industry leader’s audience-targeted creatives SAN MATEO, Calif. – Tumri announced that AudienceScience selected Tumri as lead partner to power dynamic creative and offer optimization solutions for its global client base. AudienceScience is using Tumri Ensemble, a market-leading dynamic creative [...]
Social Media Marketing Course Is First Online Executive Education Program to Be Offered by Rutgers Mini MBA Programs
Online course designed for executives or teams of professionals who want to create, manage, and track successful social media campaigns on Facebook, Twitter, LinkedIn, and YouTube College & University Pressroom PISCATAWAY, N.J. – Starting on February 28, 2011, the Rutgers Center for Management Development (CMD) will be offering an Online Mini-MBA: Social Media Marketing Program. [...]
“Global Online Advertising Market Outlook 2014″ and Other Research Reports by Dion Global Solutions Published at MarketPublishers.com
LONDON – Market Publishers Ltd informs that new in-demand market research reports by Dion Global Solutions Ltd have been added to its catalogue. Global Online Advertising Market Outlook 2014. The study gives a full and in-depth analysis of the global online advertising market depicting its current status and future growth prospects, market trends, a brief [...]
Two-Minute Ad Delivers Huge Post-Super Bowl Traffic Hike for Chrysler on Edmunds.com
SANTA MONICA, Calif. – Edmunds.com, the premier online resource for automotive information, reports that site traffic for Chrysler, Volkswagen and Chevrolet saw the most significant spikes after their ads ran during Super Bowl XLV. The traffic spikes represent important returns on investment for companies that reportedly spent as much as $3 million on a 30-second [...]
MediaMath Adds Private MarketPlace Solution to TerminalOne
Industry Innovator Gives Marketers RTB Controls Over Private Inventory NEW YORK – MediaMath, the first and only enterprise-class DSP, has introduced another powerful enhancement to its TerminalOne® platform – one that lets marketers access private pools of inventory with all the benefits of the industry’s most robust digital media buying solution.
Research and Markets: Cross-Platform Ad Metrics & Reporting 4Q 10
DUBLIN – Research and Markets has announced the addition of the “Cross-Platform Ad Metrics & Reporting 4Q 10” report to their offering. This report employs a competitor analysis framework to assess the major U.S. digital video (digital TV and online video) audience measurement firms. The study constructs competitor profiles to determine which digital video audience [...]
SES London Conference & Expo 2011: Search and Social Media Top Priority For UK Marketers
Incisive Media Reports A Significant Increase In Delegates And Exhibition Hall Completely Sold Out SES London Conference & Expo 2011 LONDON – Incisive Media announced that delegate registrations for SES London have increased sharply compared to results from last year, confirming that Search and Social Media has become the top priority for UK marketers.
Eminem’s Lipton Iced Tea Ad Most Polarizing Ad of the Super Bowl, According to Ace Metrix
Among Ads Appealing Strongly to Women were Verizon’s “Beautiful, Intelligent & Genius,” Chrysler’s “Detroit” Ad Starring Eminem and “Meet The Daily” Among Ads Appealing Strongly to Men were Volkswagen’s “Black Beetle,” Coca-Cola’s “Siege,” Kia’s “One Epic Ride” and two ads from BMW
Go Daddy Spikes Internet & Rings Register with Edgy Super Bowl Ads
Surprise! New GoDaddy.CO Girl is Iconic Comedienne Joan Rivers SCOTTSDALE, Ariz. – Go Daddy did it again… used edgy commercials to score a Super Bowl “knock out!” The world’s largest Web hosting provider and domain name registrar doubled its best-ever immediate Web spike and converted the Internet traffic into sales and new customers unlike ever [...]
Volkswagen’s “The Force” Ad is the Most Effective Automotive Super Bowl Ad
U.S. Car Companies Claim Half of the Top 10 Most Effective Auto Ads; 4 of them from Chevrolet Eminem’s “Detroit” Ad for Chrysler Finishes 5th LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, said that Volkswagen’s “The Force” ad was the most effective automotive ad (10 percent more effective than the average [...]
comScore Releases “The 2010 US Digital Year in Review”
Report Highlights 2010 Digital Marketing Trends and Implications for 2011 RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released The comScore 2010 U.S. Digital Year in Review. This annual report recaps key trends in the U.S. digital media landscape, including e-commerce, social networking, online video, search, online advertising and [...]
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