Single interface lets marketers connect and converse with customers where they are
SAN FRANCISCO – iPost, a leading provider of on-demand email and cross-channel marketing solutions, announced that it has integrated the ability to spark conversations and cross-promote campaigns on Facebook and Twitter into its iPost Mailing Manager (iMM) connected digital marketing platform. The company’s vision to evolve its iMM beyond an email and web marketing tool into a connected multi-channel platform began in October 2010 when it added mobile marketing (SMS) capabilities. With advanced new Facebook and Twitter functionality, the iMM now unifies email, social, mobile and web marketing in a single platform, allowing digital marketers to cross promote campaigns, manage subscribers, fans, and followers, analyze and understand their customers’ behavior across multiple channels, and engage in customer conversations where they occur.
The new features in iMM allow marketers to automate, optimize and analyze highly dynamic campaigns. For example, when scheduling an email offer, marketers can also schedule a post to the company’s Facebook wall including the relevant link that will automatically notify fans when that email campaign launches. Similarly, on Twitter, they can schedule tweets with links to offers that go live when the corresponding email campaigns do.
In the creative department, the iMM now enables easy transformation of email copy into Facebook notes. In the analytics department, a set of reports allows companies to analyze the engagement and sharing behavior of their fans and followers.
The iMM already included the basic capabilities to cross-pollinate email and social media with follow us, share-with-your-network (SWYN), and forward-to-a-friend (FTAF) links.
John Janetos, iPost’s vice president of business development and marketing, believes that email marketing remains the backbone of digital outreach due to its ubiquity and ROI. “However, in today’s multi-connected world, marketers need to forge deeper and more relevant relationships by conversing with their customers in multiple ways wherever they are.”
iPost provides an on-demand connected digital marketing platform and professional services that let marketers manage, execute, analyze, and optimize customer conversations where they occur, including email, mobile, social, and web. Customers include O’Reilly Media, Ogden Publications, and Kimpton Hotels. To contact iPost: 899 Northgate Drive, Suite 200, San Rafael, CA 94903; 877-934-7678; 415-382-4000; [email protected]; www.ipost.com.