SAN JOSE, Calif. – blurbIQ, Inc. continues to impact the interactive video market by announcing that CEO Scott Reese has been tapped to present at the ad:tech conference in Sydney, Australia scheduled for March 9-10, 2011.
“We are thrilled that our creativity and technology that dominates the interactive video arena is being recognized globally,” says Reese. “Our goal is to educate brand managers, advertisers, and publisher on how to truly engage their consumers while still producing measurable and meaningful results. Our presentation will be fun as well as memorable for all the attendees, just like our IAVP,” he adds. Reese will be a speaker on the panel: Giving Your Consumer Entertainment and Experience That Makes A Measurable Difference.
Spokesperson Lucy James, ad:tech Sydney Content Director says, “The ad:tech Sydney program is put together following consultation with the ad:tech Sydney advisory councils who reviews the profile and calibre of speaker regarding what would be most appropriate and offer the best content for each topic. blurbIQ’s work is tailored to some of the most recent consumer trends and incorporates some of the most interesting and exciting technological developments in the market. We’re thrilled to be working with them and appreciate the opportunity to present international showcases that will be a particular highlight of the conference.”
The innovative technology offered by blurbIQ IAVP overlays trivia questions about the brand and multiple choice answers during advertiser’s video commercial. It engages: keeps the viewer interested; entertains: the questions are fun; and educates: re-enforces the key points of the advertisement. Also unique to blurbIQ is the ability to offer their clients measurable results allowing them to optimize their campaigns and encourage sharing virally touching thousands and creating a community for the advertiser.