Intergi Expands Agreement with Ubisoft® to Provide Ad Representation Services for Its Web Sites
Following Intergi’s success with Ubiworld.com, Ubisoft expands agreement with Intergi for online advertising across the majority of its Web sites
DEERFIELD BEACH, Fla. – Intergi Entertainment announced that it’s now an exclusive advertising partner for several Ubisoft Web properties. The premier global gaming site representation company, Intergi will oversee digital advertising and sales across Ubisoft’s portfolio of popular gaming sites, extending its reach to more than 65.2 million entertainment enthusiasts.
Intergi began its partnership with Ubisoft in 2009, initially providing exclusive online advertising representation services for UbiWorld™, the online home to several of Ubisoft’s top brands, including Imagine®, Style Lab™ and Petz®. Under the expanded agreement announced today, Intergi takes responsibility for several additional Ubisoft properties, including ubi.com.
With one of the largest in-house development teams in the world, Ubisoft has delivered many of the top franchises in the video game world, including the Tom Clancy series, Assassin’s Creed®, Just Dance® and Prince of Persia®. The company employs more than 6,200 developers in 24 studios around the world.
“Intergi is very particular about the publishers and advertisers that we work with to ensure that customers like Ubisoft don’t sacrifice the customer experience to monetize video content,” said Jayson Dubin, CEO of Intergi Entertainment. “The addition of Ubisoft’s Web sites to our portfolio of online gaming sites is a significant win for Intergi and our top-tier advertisers.”
The premier digital outlet for reaching video game and entertainment enthusiasts online, Intergi Entertainment represents a number of leading, high-profile clients in the gaming world. The company specializes in tailored and integrated advertising campaigns, including banner ads, takeovers, and in-game opportunities.
About Intergi Entertainment
Ranked by comScore as a top digital outlet for reaching video game and entertainment enthusiasts online, Intergi Entertainment offers advertisers unparalleled access to millions of online gaming enthusiasts powering the multi-billion dollar gaming industry. Intergi helps connect advertisers and brand managers with the coveted male (18-34) and female (25-54) consumer engaged in online gaming. Intergi creates customized, site specific and channel-wide opportunities designed to help each advertiser deploy tailored, integrated advertising campaigns, including banner ads, takeovers and in-game opportunities, across entertainment and specialized gaming categories. For more information, visit http://www.intergi.com.
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009–10 fiscal year Ubisoft generated sales of 871 million Euros. To learn more, please visit www.ubisoftgroup.com.
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Category: Ad & Media Strategies, Media Buying, Media Sales Management, Monetization Strategy, Online Content Publishers
