Work Underway to Localize Product to Help Businesses Engage on Twitter, Facebook
SAN FRANCISCO – Global interactive marketing provider ExactTarget announced an agreement with Japan-based global ICT solution provider NTT Communications Corporation (NTT Com) to bring CoTweet, ExactTarget’s social media management platform, to the Japanese market by end of first quarter 2011.
“By partnering with CoTweet and ExactTarget, we can provide NTT Com customers the scalable technology and global expertise they need create, manage and measure social media engagement with customers around the world.”
The partnership will make CoTweet’s enterprise Twitter and Facebook management, engagement and measurement application available in Japanese and will rely on NTT Com’s existing Online Marketing Group sales team to sell the localized application.
“Consumers around the world are interacting with brands in real-time via social media, and corporations need an enterprise solution to authentically and efficiently manage the growing number of online conversations,” said Peter McCormick, general manager of ExactTarget Global and company co-founder. “Through our partnership with NTT Com, we can bring the power of CoTweet to the Japanese market and help organizations across the region better serve their fans and followers online.”
Trusted by thousands of enterprise customers around the globe including Coca-Cola, Ford, McDonald’s, Microsoft, SunTrust and Whole Foods, ExactTarget’s CoTweet application gives companies the power to publish updates from multiple Twitter and Facebook accounts, collaborate on responses, track and measure engagement and analyze campaign results.
“Social media is rapidly growing in Japan, and enterprises need a solution to help their teams manage the online conversation with consumers,” said Yoshie Tsukamoto, head of the marketing solution office, NTT Com. “By partnering with CoTweet and ExactTarget, we can provide NTT Com customers the scalable technology and global expertise they need create, manage and measure social media engagement with customers around the world.”
A September 2010 report from Forrester Research Inc. entitled “A Global Update of Social Technographics” found 36 percent of Japanese adults are active creators on social networking sites and 75 percent of online Japanese adults view content on social sites as spectators.
The news of the partnership between NTT Com and ExactTarget comes less than a year after ExactTarget acquired San Francisco-based CoTweet to create the industry’s first complete solution for managing communications across all interactive marketing channels including social media, email, mobile and the Web.
About NTT Communications Corporation
NTT Communications provides a broad range of global networks, management solutions and IT services to customers worldwide. The company is renowned for reliable, high-quality security, hosting, voice, data and IP services, as well as expertise in managed networks and leadership in IPv6 transit technology. NTT Communications’ extensive infrastructure includes Arcstar™ Global IP-VPN and Global e-VLAN, as well as a Tier-1 IP backbone reaching more than 150 countries in partnership with major Internet service providers, and secure data centers in Asia, North America and Europe. NTT Communications is the wholly-owned subsidiary of Nippon Telegraph and Telephone Corporation, one of the world’s largest telecoms with listings on the Tokyo, London and New York stock exchanges. Please visit www.ntt.com/index-e.html.
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub TM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.