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Archive for February, 2011
Simulmedia and Interpublic Group’s MAGNAGLOBAL Form Strategic Relationship
Brian Wieser to Join Simulmedia as CMO; Alliance to foster more effective and efficient television advertising NEW YORK – Simulmedia, a targeted television advertising company, announced the formation of a strategic alliance with MAGNAGLOBAL, a worldwide multimedia and strategic investment unit for Mediabrands and IPG agencies. As part of this partnership, Brian Wieser, who has [...]
Unique iPad Users Up 537 Percent in 90 Days, According to Mojiva’s Mobile Audience Guide
The MAG’s January Numbers Indicate Android OS Still Top for Smartphones NEW YORK — Android is capitalizing on the variety of smartphones and mobile devices available on the market, continuing its dominance with 52 percent of the unique mobile audience in January 2011, according to the Mojiva Mobile Audience Guide (MAG) for February. The report [...]
Audioconference: Tips, Techniques and Best Practices for Purchasing Online Advertising for 2011
DUBLIN – Research and Markets has announced the addition of the “Tips, Techniques and Best Practices for Purchasing Online Advertising for 2011” audioconference to their offering. In Tips, Techniques and Best Practices for Purchasing Online Advertising for 2011, ExecSense examines the most successful techniques used by leading marketing executives to purchase online advertising as well [...]
iPost Integrates Social Media into iMM Connected Digital Marketing Platform
Single interface lets marketers connect and converse with customers where they are SAN FRANCISCO – iPost, a leading provider of on-demand email and cross-channel marketing solutions, announced that it has integrated the ability to spark conversations and cross-promote campaigns on Facebook and Twitter into its iPost Mailing Manager (iMM) connected digital marketing platform. The company’s [...]
Industry Groups Pile on the Accolades for Undertone
Digital Media Solutions Provider Nabs Awards for Consistent Growth in Digital Media and Stellar Customer Service NEW YORK – Undertone, which delivers quality display and video experiences for advertisers, publishers and the global audiences they serve, announced that it has received major industry recognition for its growth in the digital media space and its commitment [...]
YuMe Announces Key Executive Appointments
Bryan Everett and Ed Haslam Join YuMe to Continue to Build YuMe’s Leading Video Advertising Services and Network REDWOOD CITY, Calif. – YuMe, Inc (www.yume.com), the leading video advertising technology company, announced the appointment of advertising veteran Bryan Everett to Executive Vice President Business Development and Ed Haslam to Senior Vice President, Marketing.
Specific Media Adds Three Media Heavyweights to Advisory Board
IRVINE, Calif. – Specific Media, a next generation media platform company, announced the addition of three new members to its advisory board. Broadcast industry leaders Larry Goodman and Bill Burke along with distinguished publishing expert Ed McCarrick will lend their expertise and insight to the Specific Media executive team.
YuMe 2010 Video Advertising Report Shows Pre-roll Continues to Dominate
Completion Rates for Women near 75% while Consumer Packaged Goods Takes First Place as the Top Spender at 32% in 2010 REDWOOD CITY, Calif. – YuMe, a leading video advertising technology company, released its 2010 Video Advertising Metrics Report. YuMe serves an average of 30 million video ad impressions per day on behalf of the [...]
SES New York Features “Focus Latino” Track Addressing Digital Marketing Opportunities in US Hispanic and Latin American Market
SES New York 2011 NEW YORK – At SES New York, taking place March 21-25, 2011 at the Hilton New York, prominent experts in the Latino marketing community will participate in sessions and panels specifically addressing the U.S. Hispanic and Latin American markets. Programmed by LatinVision Media Inc., “Focus Latino” Track is scheduled for Wednesday, [...]
Wipro Launches Advanced Digital Content Monetization Solution – Wipro COMET, for Media and Telecom Service Providers
Mobile World Congress 2011 BARCELONA, Spain – Wipro Technologies, the Global Consulting, System Integration and Outsourcing business of Wipro Limited (NYSE: WIT), announced the launch of Wipro COMET, the Advanced Digital Content Monetization Solution which will enable media and telecommunications service providers to roll out new content services cost effectively and drive increased revenue streams [...]
[x+1] Named One of “Hottest Companies in New York City” by Lead41
Company is recognized for its strong growth among top technology and media providers NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced it has received an award for being recognized as one of the “Hottest Companies in New York City” for 2011 by Lead411.
Research and Markets: UK Social Network Advertising – A New Platform for Consumer Goods
DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “UK Social Network Advertising: A New Platform for Consumer Goods” to their offering. Almost half of UK web users are social networkers, and time spent on the sites is rising quickly. Advertiser dollars are growing along with usage, and CPG marketers in [...]
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